Senior Specialist, Digital Communications
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Job Location:
Flower Mound, TX - USA
Monthly Salary:
$ 70800 - 103800
Posted on:
4 hours ago
Vacancies:
1 Vacancy
Job Summary
The Senior Specialist Digital Communications will use their talent and expertise in digital marketing social media and email marketing to achieve annual marketing communication goals. The ideal candidate is highly driven analytical and collaborative and will be responsible for managing organic and paid social media CRM and email marketing initiatives and other digital marketing projects. They will plan execute measure analyze optimize and report on campaigns directed toward healthcare professionals (HCPs) and patient audiences.
This position is based in Flower Mound TX; or Denver CO; with occasional in-office presence required.
Up to 10% travel may be required for business meetings.
What you will do
Execute the social media strategy (organic and paid) from inception to completion working closely with the Marketing Communications team to ensure flawless execution.
Publish high-quality content optimized for social media platforms including Facebook Instagram LinkedIn X and YouTube.
Monitor daily engagement across all active social media channels and adhere to Strykers guidance on interactions including complaint handling.
Manage day-to-day execution of CRM and email marketing strategies to enhance HCP and patient engagement and loyalty educate through drip campaigns and drive users to take action through defined conversion points.
Lead end-to-end email marketing campaigns from conceptualization through execution and analysis.
Use data-driven insights to inform customer segmentation personalization and lifecycle marketing.
Analyze performance and provide actionable insights and recommendations to achieve business goals.
Explore recommend and implement industry trends best practices and automation tools to improve digital marketing efficiency.
Ensure all work complies with brand guidelines and communication strategy.
Build strong working relationships across Marketing Communications Corporate Marketing Operations and Corporate Communications to drive alignment among key stakeholders.
Serve as the Endoscopy Division representative for social media and email initiatives.
Maintain a high level of self-motivation generate fresh ideas and stay current on innovative trends tactics and strategies.
What you will need
Bachelors degree
2 years of work experience
1 year of experience managing social media channels (Facebook Instagram LinkedIn X and YouTube) including paid social campaigns and analytics
Experience developing social media and email content with a solid understanding of basic digital design and user experience principles
Preferred
1 year of hands-on experience with CRM and email marketing platforms (Salesforce Marketo Pardot Mailchimp)
Experience scheduling tagging and reporting content using Hootsuite or similar social media management tools
Working knowledge of Adobe Creative Cloud
Strong analytical skills with experience measuring digital marketing performance
Strong grammar copywriting proofreading and editing skills with attention to detail
Experience in medical devices healthcare marketing or regulated industries
Salary: $70800 $103800 base bonus eligibility benefits. Individual pay is based on skills experience and other relevant factors.
Travel Percentage: 10%Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race ethnicity color religion sex gender identity sexual orientation national origin disability or protected veteran status. Stryker is an EO employer M/F/Veteran/Disability.Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the contractors legal duty to furnish information.
Required Experience:
Senior IC
Key Skills
- Computer Hardware
- Mac Os
- Manufacturing & Controls
- Root cause Analysis
- Windows
- Customer Support
- Remote Access Software
- Operating Systems
- Encryption
- Remedy
- Chemistry
- Cerner
About Company
Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongsid ... View more
