Content Marketing Specialist Vietnamese Market (3 month contract)

Fremont, CA - USA

Monthly Salary: $ 70304 - 75000

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

About Weee!

Weee! is the largest and fastest-growing ethnic e-grocer in the United States operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers redesigning the value chain and leveraging social buying Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider Reuters and TechCrunch.

Weee! is headquartered in Fremont CA and is currently available coast to coast with exceptional growth (5x YoY) across geographies categories and ethnicities. We have raised $800M in funding to date from leading investors including Softbank Vision Funds DST Blackstone Tiger Global Lightspeed Ventures Goodwater Capital XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth and an eventual public listing.

This role is onsite 5 days a week in Fremont CA

About the Role

Weee! is looking for a talented passionate Content Marketing Specialist to join our Vietnamese Marketing Team and help create high-impact campaigns for the Vietnamese this role youll partner closely with Merchandising and Product teams to build best-in-class in-app marketing content that drives key business metrics. This is a strong opportunity to grow with an entrepreneurial team in a fast-paced dynamic environment.

Responsibilities:

Create and execute end to end content across in-app pages website landing pages email and push notifications (English and Vietnamese) for the Vietnamese storefront supporting weekly deals seasonal promotions and evergreen collections
Plan launch and optimize themed storefront activities and seasonal campaigns aligned with the marketing calendar to drive user engagement.
Curate customer-centric content and SKU selections for Vietnamese customers ensuring alignment with overall marketing goals.
Use AI tools to enhance campaign creation testing and performance optimization.
Drive improvements to in-app search by leading initiatives running weekly reviews and providing actionable feedback.
Improve Vietnamese language storefront translation and support translation requests as needed.
Partner with Growth marketing team and lifecycle marketing to identify new opportunities for new-user growth.
Collaborate with the Product team on feature bundling and homepage improvements.
Provide weekly updates on content marketing performance to team members and Market leaders.

Skills and Qualifications:

1 years of content marketing experience including landing pages email marketing and push notifications.
Bachelors degree or equivalent relevant experience in content marketing advertising communications or a related field.
Strong grasp of content marketing fundamentals and copywriting best practices.
Proficiency in Figma Canva Adobe and Google Sheets required
Analytical mindset with the ability to interpret performance metrics and turn insights into action.
Comfortable using AI tools to improve marketing efficiency and effectiveness.
Familiarity with Klaviyo is a plus.
Excellent verbal and written communication skills; native/bilingual Vietnamese and strong English proficiency required.
Deep understanding of the Vietnamese community including taste preferences food trends and culture.
Experience in eCommerce or food delivery is a plus.
Passion for making delicious fresh groceries accessible to everyone.

Compensation Range

The US base salary range for this full-time position is $70304 - $75000
This role may be eligible to discretionary bonus incentives and benefits
Our salary ranges are determined by role level and location

The range displayed on each job posting reflects the minimum and maximum base salary for new hires for the position across all US locations. Within the range individual pay is determined by multiple factors like job-related skills experience and work locations. Your recruiter can share more about the specific salary range during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only and do not include any variable compensation elements.

Weee! is an equal opportunity employer welcomingall qualified applicants regardless of race color religion sex sexual orientation gender identity national origin disability status protected veteran status or any other basis prohibited by law. Discrimination or harassment of any kind is not tolerated at Weee!.If you need to inquire about an accommodation or need assistance with completing the application please email us at.

For more jobs and to find out more about Weee! visit our career page: Vision Funds

Required Experience:

About Weee!Weee! is the largest and fastest-growing ethnic e-grocer in the United States operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers redesigning the value chain and leveraging social buying Weee! ...