About the Role

Abbott Nutrition is looking for an experienced and forwardthinking EMEA Content Manager OOP/Consumer to lead the development of highimpact content strategies that inspire educate and convert outofpocket (OOP) consumers across the EMEA region.

In this role you will shape and execute innovative digital and retail content that is insightdriven locally relevant and fully aligned with our brand and commercial priorities. Youll work closely with regional marketing insights eCommerce retail and global partners to elevate content quality drive engagement and support the growth of Abbotts consumer brands.

This position is ideal for a digitalsavvy content strategist who thrives in matrixed environments understands diverse EMEA markets and is passionate about using content to drive business impact.

What Youll Do

Content Strategy & Execution

• Develop and execute bestinclass consumerfacing content strategies across digital and retail channels.

• Ensure all content aligns with campaign objectives and supports brand commercial and channel needs.

• Optimise content for SEO engagement and conversion across owned and paid media.

• Manage content calendars production workflows and endtoend localisation across EMEA markets.

• Maintain brand consistency and ensure adherence to regulatory and compliance requirements.

• Collaborate with CRM teams to support email and CRM journey content development.

Collaboration & Stakeholder Engagement

• Partner with Brand Managers and the EMEA Head of Marketing on brandaligned content development.

• Work with Retail & eCommerce CoE teams to support shopper activation and retail content needs.

• Collaborate with Insights and Data teams to translate consumer insights into actionable content direction.

• Coordinate with local market teams to adapt and deploy content effectively across diverse countries.

Future Evolution of the Role

This role will grow significantly as Abbott advances its digital and content capabilities. The successful candidate will help shape the future by:

• Championing AIdriven content generation and automation tools.

• Implementing dynamic and modular content frameworks for realtime optimisation.

• Enhancing content personalisation at scale.

• Supporting capabilitybuilding across EMEA and contributing to the marketing functions digital transformation.

What Were Looking For

Required Skills & Experience

• Experience in content marketing digital strategy or related roles within healthcare nutrition or FMCG.

• Proven track record in developing and executing multichannel content strategies.

• Strong understanding of SEO CRM and performance marketing principles.

• Experience in crossfunctional matrixed and multimarket environments.

• Excellent communication stakeholder management and projectleadership skills.

• Handson experience with CMS platforms analytics tools and AIdriven content solutions.

Preferred Qualifications

• Bachelors degree in Marketing Communications Digital Media or related field.

• Advanced certification or postgraduate qualification in digital marketing or content strategy.

• Proficiency with SEO platforms CRM systems and marketing analytics tools.

Why Join Abbott Nutrition

At Abbott were dedicated to improving peoples lives through sciencebased this role you will have the opportunity to shape the digital future of our brands across a diverse region influence highvisibility content initiatives and directly impact commercial success.

Join us and be part of a company that prioritises innovation inclusivity and growthhelping you build a career where you can truly thrive.