Lifecycle Marketing Associate
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Job Location:
Monthly Salary:
Posted on:
16 days ago
Vacancies:
1 Vacancy
Job Summary
What is The Role
We are looking for a Program AssociateLifecycle Marketing to support and growproduct-led email programs that help users move through activation adoption and expansion.
In this role youll work closely with IT Marketing Operations Product Analytics Product Marketing Product and regional teams to deliver thoughtful timely and locally relevant email experiences. Youll play a key role in bringing email strategies to life helping identify product- and behavior-based triggers and using data and product signals to improve performance over time.
What You Will Be Doing
Email Program Execution Automation & Experimentation
- Execute the email marketing strategy including audience sourcing nurture flow design automation and producttriggered messaging
- Build and manage automated scalable email programs using Marketo including lifecycle and behaviorbased flows
- Connect product telemetry with Marketo to create audience segmentation and build automated nurture campaigns based on user behavior and product usage.
- Design and execute email experimentation (A/B and multivariate testing) to optimize subject lines messaging timing and conversion performance
- Work closely with IT Marketing Operations and Product Analytics teams to identify build and operationalize email triggers based on product telemetry and user behavior
- Actively source new sources of the audience to increase the email campaign reach
- Support the scaling of productled and lifecycle email programs across regions
Nurture Programs & Optimization
- Operational health and optimization nurtures that guide users toward best practices feature adoption and improved system performance
- Trialtopaid and entryleveltocloud conversion nurtures including localized messaging to support global audiences
- Product and solutionspecific nurtures tailored to distinct use cases personas and stages of the user journey
- Product telemetry and behaviorbased nurtures triggered by inproduct signals usage patterns and lifecycle milestones
- Partner with Analytics to track performance and continuously improve engagement and conversion
Operations Quality & Compliance
- Ensure operational excellence across all email programs including QA deliverability and regional scalability
- Maintain compliance with email regulations and internal governance standards
- Contribute to documentation and best practices to support repeatable scalable execution
CrossFunctional Collaboration
- Collaborate with Product Marketing Product IT Marketing Operations and Product Analytics to align messaging with product priorities and user journeys
- Coordinate inputs across teams to deliver accurate relevant and timely email communications
What You Bring
- 23 years of experience working with email marketing platforms
- Familiarity with lifecycle marketing nurture programs and product-led growth concepts
- Ability to turn product signals and user behavior into clear helpful messaging for customers
- Strong attention to detail with well-developed organizational and execution skills
- Interest and comfort working collaboratively across teams in a fast-paced environment.
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- MailChimp
- Business Management
- Constant Contact
- HubSpot
- Responsys
- Email Marketing
- Adobe Photoshop
- Social Media Management
- Copywriting
- Adobe Indesign
About Company
We're the company behind the Elastic Stack — that's Elasticsearch, Kibana, Beats, and Logstash. From stock quotes to Twitter streams, Apache logs to WordPress blogs, we help people explore and analyze their data differently using the power of search.
