Ecosystem Marketing Manager

About the Role

Were seeking a relationship-focused marketer to support and grow Affinitys ecosystem marketing program across our network of partners customers and industry influencers. This role combines customer advocacy partner marketing and influencer relations to amplify our brand within the tight-knit private capital community. Youll help execute programs that leverage the interconnected nature of PE/VC relationships to create authentic advocacy that drives pipeline growth.

What Youll Own

Customer Advocacy Programs

• Build and manage a customer reference program featuring top-tier PE/VC firms
• Create compelling case studies showcasing ROI and deal flow acceleration
• Coordinate customer speaking opportunities at industry events and webinars
• Own our customer advisory board program
• Facilitate peer-to-peer networking among customers across different market segments

Partner Marketing

• Drive co-marketing relationships with strategic partners in the private capital ecosystem
• Develop joint content initiatives with portfolio companies service providers and technology partners
• Create partner enablement materials and co-branded resources
• Build and track partner referral programs that leverage existing relationships

Influencer & Community Relations

• Identify and engage key thought leaders in private equity venture capital and middle market sectors
• Collaborate with industry podcast hosts and thought leadership platforms
• Coordinate influencer partnerships and thought leadership collaborations
• Develop speaking bureau relationships for Affinity executives
• Build authentic relationships within the private capital community

How Youll Work

• Think relationship-first understanding that in private capital authentic connections drive everything
• Use AI tools for prospect research content personalization and relationship mapping
• Collaborate with Product Marketing Demand Generation Sales and Customer Success teams
• Track program performance including partner-driven pipeline and customer advocacy metrics
• Operate with sensitivity to the confidential nature of private capital relationships

What Were Looking For

• 3-4 years experience in B2B marketing ideally in financial services private capital or relationship-driven industries
• Proven track record managing customer advocacy partner marketing or community programs
• Strong relationship-building skills and comfort engaging with senior executives
• Interest in and understanding of private capital markets PE/VC ecosystem deal flow and industry dynamics preferred
• Excellent communication skills with ability to craft compelling stories
• Data-driven mindset with experience measuring and optimizing relationship marketing programs
• Familiarity with AI tools for research personalization and content creation
• Collaborative approach with ability to work across marketing sales and customer success teams

Why This Role Matters

Youll play a key role in building Affinitys reputation as the relationship intelligence leader by supporting authentic advocacy within the private capital community. Your work will help us penetrate new markets accelerate deal cycles and establish lasting relationships with influential players in the industry.

The tight-knit nature of private capital makes this role uniquely impactful. One well-executed customer story or partner collaboration can unlock entire market segments and drive significant pipeline growth.

What youll enjoy at Affinity:

We live our values: As owners we take pride in everything we do. We embrace a growth mindset engage in respectful candor act as playmakers and taste the soup by diving deep into experiences to create the best outcomes for our colleagues and clients.

Health Benefits: We cover both you and your dependents extended health benefit premiums and offer flexible personal & sick days to support your well-being.

Retirement Planning: We offer a 401(k) plan to help you plan for your future.

Learning & Development: We provide an annual education budget and a comprehensive L&D program.

Wellness Support: We reimburse monthly for things like home internet meals and wellness memberships/equipment to support your overall health and happiness.

Team Connection: Virtual team-building activities and socials to keep our team connected because building strong relationships is key to success.

A reasonable estimate of the current range is $119000 - $137000 USD Base. Within the range individual pay depends on various factors including geographical location and review of experience knowledge skills abilities of the applicant.