Senior Manager of Performance Marketing

Why this role (and why now)

This is a high-impact seat during a rebuild/turnaround moment in how franchise partners experience marketing support. Youll be the steady credible point of contact who helps franchisees understand performance reduces escalations through clear cadence and expectation-setting and ensures our agency delivers with rigor and transparency.

Important: This is not a day-to-day campaign execution role. It is a performance leadership franchise communication agency accountability role with light hands-on auditing/troubleshooting (not primary campaign building).

What youll own

Franchise Partner Leadership (Core)

• Lead performance conversations with franchise partners (including tough conversations with frustrated stakeholders)
  
• Translate results into clear decisions and next steps (what happened why what were doing next when well know)
  
• Set expectations around volatility and timelines to proactively reduce escalations
  
• Bring light business context into conversations when helpful (connecting lead flow to local execution realities)
  

Digital Media Performance Oversight (Digital-first)

• Review paid media performance across Google and Meta (and other local paid as applicable)
  
• Interpret key drivers: CPL CVR creative performance budget scale effects and lead quality signals
  
• Identify cross-market patterns and recommend testing priorities and budget shifts
  

Agency Governance & Accountability

• Serve as the day-to-day strategic counterpart to agency partners (in partnership with leadership)
  
• Hold agencies accountable to testing rigor learning agendas proactive communication and actionable reporting
  
• Pressure-test plans and ensure franchise partners receive clear answers (not report theater)
  

Reporting QBR Storytelling (Cadence Builder)

• Synthesize data from multiple sources and explain anomalies clearly
  
• Run QBR-style reviews that drive decisions not just dashboards
  
• Improve repeatable processes for onboarding reporting and performance cadence across markets
  

Success in this role

• Franchise partners trust the process and understand results (even when performance fluctuates)
  
• Escalations decrease because expectations cadence and next steps are consistent
  
• Agency testing and reporting become more rigorous proactive and decision-oriented
  
• A scalable system exists for onboarding reporting QBR cadence across markets
  

Must-haves (what we screen for)

• 23 years in paid media performance marketing or digital marketing
  
• 23 years in an agency environment in account management and/or strategy
  
• General media performance marketing fluency strong enough to lead agency partners and confidently guide franchise conversations (primarily paid digital: Google/Meta)
  
• Strong stakeholder communication skills (can lead tough conversations calmly and constructively)
  
• Comfortable translating performance to non-marketers and creating clear action-oriented narratives
  
• Working familiarity with Meta and Google (ideal: both; acceptable: one strong one working)
  
• Comfortable with light hands-on auditing/troubleshooting (validating reporting pulling data diagnosing issues)
  

Nice-to-haves (not required)

• Franchise and/or multi-location experience
  
• Familiarity with SEO / local presence basics (e.g. Google Business Profile)
  
• Experience building reporting cadence/QBR templates from imperfect inputs
  

If youre close apply

If you meet most of the must-haves and youre great at stakeholder leadership and performance storytelling wed still like to hear from you.

• Pay transparency: $80000$120000 base salary
  
• Remote-first role (Atlanta is corporate) with standard business hours
  
• 1020% travel to support franchise relationships and performance cadence
  
• High-impact seat in a turnaround moment: rebuild trust and establish the operating rhythm franchise partners rely on
  
• Autonomy ownership: build repeatable processes templates and QBR cadence that scale
  
• Growth runway: leadership expects this role to expand beyond just account management as systems mature
  

Hiring Process
Apply alignM!NT Review Recruiter Interview Client Interview(s) Offer placeM!NT

placeM!NT is supporting 4Ever Young with recruitment. All communication will come from a @ email address.

4EVER YOUNG WAS FOUNDED BECAUSE WE WERE WILLING TO ASK A RADICAL QUESTION: what if you could look forward to the aging process At 4Ever Young were in the business of helping you live your best life - no matter where you are in your journey. Our anti-aging health facility uses advanced diagnostic methods and modern anti-aging science to develop a customized plan for your specific experience and moment in your journey. We dont just treat symptoms; we help you maintain vitality and wellness.

EOE AI Disclosure
Were recruiting on behalf of our client/employer partner an Equal Opportunity Employer. Reasonable accommodations are available - request assistance by contacting us at . We and/or the employer may use automated tools (including AI) to support parts of recruiting (e.g. organizing applications identifying role-relevant qualifications scheduling) with human oversight; these tools are not the sole basis for decisions; people make all hiring decisions consistent with applicable laws (including California requirements where applicable).