PRIMARY RESPONSIBILITIES
Creates and oversees communication channels such as newsletters intranet and social media to keep employees informed and engaged with HR initiatives and programs.
o Reviews content provide final editing product delivery.
o Collaborates with HR leaders to understand their communication needs and develops targeted messaging to support their objectives.
o Writes edits and distributes internal communications including emails memos presentations and videos in a clear and compelling manner.
o Ensures all HR communications are aligned with the overall messaging and branding of the Authority.
o Monitors and tracks the effectiveness of internal communications and make recommendations for improvements.
o Communicates ideas to the general public in a concise and engaging manner.
Executes communication and marketing efforts designed to attract top talent help position CTA as an employer of choice and positively impact employee and candidate experiences.
o Partners with senior manager and Talent Acquisition to develop marketing and outreach strategies and materials including content development and coordination of design activities.
o Effectively write and edit communication materials and other content as requested. This may include reviewing revising and correcting written material for accuracy clarity and organization while working closely with content creators to refine their work.
o Reviews spell-checks and error-checks web content prior to and after release to maintain high level error-free content.
o Utilizes Adobe Creative Cloud products to digitally import export and edit video audio and digital files.
o Uses analytics to measure engagement/reach. Develops reports and strategic guidance.
o Identifies the appropriate media outlets paid media opportunities and community partners to reach target audience.
o Collaborates with Manager to ensure marketing strategies align with overall HR business strategy.
Supports HRs strategic communications team by developing and implementing key messages to target internal and external audiences while maintaining business standards and guidelines in accordance with Authority goals.
o Develops and executes internal communications strategies that keep our employees engaged informed and supported.
o Ensures effective and consistent messaging to employees.
o Collaborates cross functionally to regularly develop and update content for internal communication (including emails and digital display monitors) and external communication (including recruitment website and LinkedIn page).
o Highlights department accomplishments initiatives and other relevant topics for publication in internal and external media (website social media etc.). Interacts with internal departments to solicit input and establish uniform messages.
o Manages social media calendar and daily LinkedIn content.
Supports the development of comprehensive workplace safety culture by coordinating consistent engaging initiatives communication and activities that promote employee participation.
o In partnership with CTAs Safety Department promote the communication of SMS standards and promote/recognize compliance.
o Plan manage and deliver safety-related engagement recognition and related activities that acknowledge employee contributions and promote consistent positive safety messaging.
Participates in the development implementation and administration of Human Resources outreach-based projects goals objectives and policies.
o Establishes relationships within the organization and the community to develop and enhance client and community partnerships to assist in the recruitment of a diverse workforce.
o Supports the execution of recruitment and diversity events in collaboration with community-based organizations.
o Helps coordinate and host/cohost hiring events.
Performs other duties as assigned.
MANAGEMENT RESPONSIBILITIES
Reporting to this position are the following jobs:
Job Title
None
CHALLENGES
Working and communicating with employees at all levels within the department and across the Authority.
Seeing the big picture while effectively managing details.
Managing and prioritizing multiple projects and balancing competing priorities and deadlines.
EDUCATION/EXPERIENCE REQUIREMENTS
Bachelors degree in Marketing Visual or Electronic Communications Graphic Design Public Relations Advertising Human Resources Organizational Development or a related field plus two (2) years of marketing and communications experience or an equivalent combination of education and experience relating to this position.
Experience in project management preferred.
Previous experience in graphic design and the ability to create pleasing and customer-friendly website and social media graphics audio-visual products page layout and site design preferred.
PHYSICAL REQUIREMENTS
Requires remaining in a stationary position for extended periods of time and constantly operating a computer and other office productivity machinery.
Required to lift carry and maneuver equipment supplies and materials weighing up to 25 pounds.
Extensive moving (up to 3 miles) and traversing up and down stairs.
Service Area Requirement: Exempt (Non-Union) employees must live within the boundaries of the CTA Statutory Service Area either at the time of employment or within 6 months of beginning employment at CTA.
KNOWLEDGE SKILLS AND ABILITIES
Working knowledge of Adobe Creative Cloud applications (Photoshop InDesign After Effects) and Microsoft Office applications (Word Power Point Excel).
Working knowledge of the methods and operations of corporate/large organizations recruitment marketing strategies for social media channels and present-day trends in social media engagement for large organizations.
Strong writing editing and proofreading skills; must have ability to communicate ideas to the general public in a concise and engaging manner.
Strong project and time management skills.
Strong organizational skills and attention to detail.
Detailed knowledge of using standard office environment applications (browser e-mail).
Ability to establish and maintain effective working relationships with colleagues and external partners.
Ability to work independently and be pro-active and self-motivated.
Working knowledge of social media platforms (i.e. Facebook LinkedIn).
Working knowledge of project management practice and methodology.
Working knowledge of media production communication and dissemination techniques and methods. This includes alternative ways to inform via written oral and visual media.
General knowledge of online marketing strategies and marketing channels.
Ability to function as a member of a team dedicated to quality deliverables and exceptional customer service.
Ability to grasp future trends in digital technologies and act proactively.
Ability to work independently and be pro-active and self-motivated.
Strong communication software skills needed to create and edit web/social media messages.
WORKING CONDITIONS
General office environment.
Requires travelling to and working at various field locations to photograph or record footage.
EQUIPMENT TOOLS AND MATERIALS UTILIZED
Standard office equipment
Video cameras computers digital cameras various audio players and camcorders.
Communications devices.
Personal computer digital camera/smartphone and related software.
Employees and/or union members will be given priority consideration in the hiring process per the applicable labor contracts.Under supervision oversees internal communications and external marketing campaigns to effectively promote HRs recruitment strategy by developing original content and creative messaging that drives branded communications across the website social platforms digital displays print collateral email and print advertising. Develops and manages content and interactions on CTAs social media channels including but not limited to LinkedIn Twitter Facebook Instagram YouTube as well as internal communication platforms. Coordinates CTA recognition programs. Supports outreach efforts aligned with CTAs Diversity Recruitment Plan.
Required Experience:
IC
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