Director, Brand Activation

Introduction: A Career at HARMAN Lifestyle

Werea global multi-disciplinary teamthatsputting the innovative power of technology to work andtransformingtomorrow. As a member of HARMAN Lifestyle you connect consumers with the power of superior sound.

• Contribute your talents to high-end esteemed brands like JBL Mark Levinson and Revel

• Unite your passion for audio innovation with high-tech product development

• Create pitch-perfectcutting-edgetechnology that elevates the listening experience

About the Role

As the Director Brand Activationthis role provides strategic leadership and direction across multiple teams guiding People Leaders in the execution of cross-disciplinary brand activation initiativesfor HARMAN Lifestyle Marketing. The position is central to shaping global frameworks content social media and partnership strategiesensuring consistent and effective brand execution across all markets. The Brand Activation Director actively contributes to the development of long-termactivation frameworks processes andstandards and is accountable for the financial performance and results across multiple teams and disciplines. This leader drives the resolution of complex business challengesin support of Brand growthand financialtargetsandensures alignment with overarching organizational priorities and strategies.This role will reporttotheExecutive Director BrandStrategyand Activation.

This role will havesixdirect reports:Director Marketing Content;Manager Marketing Web Content& Strategy;Director Marketing Culture and Partnerships;Director Group Social Media; andManager Agency Operations and Asset Manager;Professional Audio/LightingEventsManager

What You Will Do

Global Frameworks & Guidelines

• Create and implement comprehensivesystems templates and processes for integratedexecutionalplanning social media partnerships and content creation to standardize best practices globally.

• Lead cross-functional initiatives to ensure best practice sharing and adoption across regions and divisions.

Content Leadership

• Oversee development and production of globally relevant communication materials to ensure consistent brand execution across diverse markets.

• Champion the creation of high-quality content that strengthens brand positioning and advances businessobjectives.

Web & Editorial Content Ownership

• Own and curate the ideal experience and editorial content for platform and evergreen communication assets.

• Drive continuous improvement of digital content to enhance user engagement and brand affinity.

Global Social Media Capability

• Design and build the organizations global social media capability developing playbooks covering content pillars tone of voice and community management best practices.

• Create andmaintainthe global social media calendar and oversee production of relevant impactful content for social platforms.

Culture & Partnerships Strategy

• Define global partnership strategies negotiate and manage high-impact global partnerships andestablishcriteria and terms to guide regional execution.

• Ensure partnerships align with brand values and contribute to cultural relevance and growthobjectives.

Professional Events and Trade Shows

• Oversee team planning and executing globalfleetstradeshowsand events for various professional brands

Asset & Agency Management

• Oversee global agency relationships and manage centralized asset platforms ensuring regions have access to high-quality consistent and up-to-date content.

• Implement processes for effective assetmanagementdistribution usage tracking and quality control.

Leadership & Strategy

• Provide leadership and direction through subordinate People Leaders and managers.

• Contribute to and help develop long-term functional/operationalstrategy andtranslate into actionable annual business plans.

• Drive financial performance and operational excellence through advanced commercial awareness and industry knowledge.

• Resolvecomplex or unusual business problemswithadvanced critical thinking and strategic decision-makingskills.

• Ensure broad impact on functional divisional or regional results by aligning initiatives with organizations strategic priorities.

• Collaborates and negotiates with senior leaders across functions tooptimize brand activation impact across content culture partnerships and social media.

What You Need to Be Successful

• Minimum 10 years of progressive experience in brand activation marketing or related disciplines including proven experience leading diverse cross-functional teams at a director level or above.

• Exceptional leadership and communication skills withdemonstratedability to lead through subordinate managers and influence at all levels of the organization.

• Deepexpertisein developing global frameworks for integrated marketing social media partnerships and content creation.

• Proventrack recordof managing large-scale brand campaigns and partnerships with a focus on measurable results and financial performance.

• In-depth understanding of digital content strategy social media platforms and asset management tools.

• Strong commercial acumen and broad industry knowledge with the ability to apply insights to drive operational and financial outcomes.

• Advanced negotiation skills and experience managing complex externalagencyand partner relationships.

• Ability to resolvehighly complexbusiness challenges and contribute to the development of long-term strategic plans.

• International experience and a global mindset are highly desirable.

What We Offer

• Flexible work environment allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location

• Access to employee discounts on world-class Harman and Samsung products (JBL HARMAN Kardon AKG etc.)

• Extensive training opportunities through our own HARMAN University

• Competitive wellness benefits

• Tuition reimbursement

• Be Brilliant employee recognition and rewards program

• An inclusive and diverse work environment that fosters and encourages professional and personal development

You Belong Here

HARMAN is committed to making every employee feel welcomed valued and empowered. No matter what role you play we encourage you to share your ideas voice your distinct perspective and bring your whole self with you all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training development and continuing education further empowering you to live the career you want.

About HARMAN: Where Innovation Unleashes Next-Level Technology

Ever since the 1920swevebeen amplifying the sense of sound. Today that legacyendureswith integrated technology platforms that make the world smarter safer and more connected.

Across automotive lifestyle and digital transformation solutions we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere from the music we play in our cars and homes to venues that feature todays most sought-after performers while our digital transformation solutions serve humanity by addressing the worlds ever-evolving needs and demands. Marketing our award-winning portfolio under 16 iconic brands such as JBL Mark Levinson and Revel we set ourselves apart by exceeding the highest engineering and design standards for our customers our partners and each other.

Ifyoureready to innovate and doworkthat makes a lasting impactjoin our talent community today!

HARMAN is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or Protected Veterans status. HARMAN offersa great workenvironment challenging career opportunities professional training and competitive compensation. ()