Marketing & Communications Social Media Coordinator

Position SummaryThe Social Media Coordinator is a hands-on content creator responsible for capturing dynamic on the ground photo and video assets that drive Sacred Heart Universitys social media presence. This role focuses primarily on gathering high-quality real-time content across campus events student life academics athletics and key initiatives. The Coordinator supports basic editing and posting needs helps maintain the universitys official social channels and collaborates with campus partners to ensure all content reflects SHUs voice brand and strategic priorities. Through timely engaging digital storytelling this individual helps showcase the university to prospective students current students alumni and the broader ideal candidate for this role is passionate about social media content creation. They have a deep understanding of how a holistic social media strategy can help grow the Universitys status influence engagement and build a larger online audience. They are on the cutting edge of social media trends seeking the next viral piece to drive exposure and engagement. They understand how to educate others on the importance usage and management of social Duties & ResponsibilitiesCapture high-quality photo and video content across campus events student life academics athletics and other key initiatives to support SHUs social media all content reflects SHUs brand voice and supports strategic messaging the Social Media Manager in brainstorming creative ideas and planning content that aligns with platform best practices and university brand current on trends and best practices for major social platforms (Instagram TikTok Facebook LinkedIn YouTube) and adapt content with other divisions to bolster their social media strategies by providing guidance best practices and content support in coordination with the Social Media maintain official university social media accounts by posting approved content and monitoring engagement as basic video and photo editing for social media posts ensuring timely delivery and consistency in style and with campus departments to gather stories and assets that showcase the SHU with community engagement by monitoring comments messages and mentions and escalating inquiries to the appropriate occasional support for analytics reporting by gathering performance data and with education and documentation of affiliated accounts to remain aware of accounts existing outside of official university duties as assigned to support the social media and communications Skills Abilities & Other AttributesBachelors degree in Communications Marketing or equivalent experience.12 years of experience in social media content creation or coordination for an organization preferably in higher education or similar environment. Internship experience will be considered. Recent graduates with strong portfolios are encouraged to understanding of major social media platforms (Instagram TikTok Facebook LinkedIn YouTube) and best practices for to capture high-quality photo and video content and perform basic editing for social media. (Adobe Suite is a plus)Strong written and verbal communication skills with an eye for storytelling and maintaining a consistent brand with social media management tools and basic analytics of accessibility standards for digital content and compliance with brand organizational skills and attention to detail with the ability to manage multiple projects and to attend relevant events as needed for -motivated and proactive in monitoring trends and proposing creative ideas to enhance with Paid Social Media and Facebook Ad Manager LinkedIn Ads and TikTok Ads is a experience and skills include inbound marketing SEM & Working ConditionsEvening and weekend hours are required. Occasional travel required.