Marketing Specialist Digital

Ameristar Perimeter Security USA an ASSA ABLOY branded company is looking for a creative and data-driven Digital Marketing Specialist to develop implement and optimize our online marketing efforts by applying UX best practices to deliver visually engaging user-centered designs and campaigns that drive interaction. This role drives brand awareness oversees site maintenance manages campaigns and uses analytics and SEO tools to enhance performance. The ideal candidate brings strong design instincts a collaborative spirit and a passion for crafting engaging digital experiences.

What you will be doing:

• Design and build our internet presence maintaining consistency in design styles and brand identity adhering to established design guidelines and ensuring a cohesive visual language across all web materials
• Maintain Ameristar visibility on SERPS for top third of page positioning on a national level
• Update websites using content management system software
• Use graphic design and image editing software particularly Photoshop and Illustrator to optimize graphics for websites
• Utilize digital marketing tools such as Google Analytics SEO tools and email marketing platforms to measure and report performance of all digital marketing campaigns and assess performance against goals
• Identify critical conversion points and drop off points and optimize user funnels
• Create and maintain a database of design assets page layouts and templates
• Manage and maintain multiple websites with product drawings specifications photos and technical data
• Develop implement and manage email campaigns
• Engage Ameristar customers via multiple channels to increase brand awareness
• Demonstrated ability to own a project from concept to launch
• Excellent written and verbal communication skills with high attention to detail and accuracy
• Other responsibilities as needed

The skills and experience you need:

• Bachelors degree in graphic design or a related field or 2 years of professional design experience
• Proven understanding of graphic design and UI/UX fundamentals
• Experience with HTML Javascript and CSS
• Strong sense of creativity imagination and innovation color theory image editing and composition and typography
• Excellent time-management skills and comfort working in a deadline-driven environment
• Ability to deliver production-ready digital assets in a wide variety of formats
• Ability to analyze consumer metrics reports and marketing analytics tools (e.g. Google Analytics SEMRush etc.)
• Proficient in marketing automation tools

This role is located in Tulsa OK.

We are the ASSA ABLOY Group
Our people have made us the global leader in access return we open doors for them wherever they go. With nearly 63000 colleagues in more than 70 different countries we help billions of people experience a more open world. Our innovations make all sorts of spaces physical and virtual safer more secure and easier to access.

As an employer we value results not titles or backgrounds. We empower our people to build their career around their aspirations and our ambitions supporting them with regular feedback training and development opportunities. Our colleagues think broadly about where they can make the most impact and we encourage them to grow their role locally regionally or even internationally.

As we welcome new people on board its important to us to have diverse inclusive teams and we value different perspectives and experiences.