Senior Marketing Account Manager

Recognized by Newsweek in 2024 and 2025 as one of Americas Greatest Workplaces for Diversity

Make Lives Better Including Your you want to work in an environment where you can become your best possible self join us! Youll earn more than a paycheck; you can find opportunities to grow your career through professional development as well as ongoing programs catered to your overall health and suite of health insurance life insurance and retirement plans are available and vary by employment status.

Part and Full Time Benefits Eligibility

• Medical Dental Vision insurance
• 401(k)
• Associate assistance program
• Employee discounts
• Referral program
• Early access to earned wages for hourly associates (outside of CA)
• Optional voluntary benefits including ID theft protection and pet insurance

Full Time Only Benefits Eligibility

• Paid Time Off
• Paid holidays
• Company provided life insurance
• Adoption benefit
• Disability (short and long term)
• Flexible Spending Accounts
• Health Savings Account
• Optional life and dependent life insurance
• Optional voluntary benefits including accident critical illness and hospital indemnity Insurance and legal plan
• Tuition reimbursement

Base pay in range will be determined by applicants skills and experience. Full-time associates in role are also eligible for an annual bonus incentive. Temporary associates are not benefits eligible but may participate in the companys 401(k) program.

Veterans transitioning active duty military personnel and military spouses are encouraged to apply. To support our associates in their journey to become a U.S. citizen Brookdale offers to advance fees for naturalization (Form N-400) application costs up to $725 less applicable taxes and withholding for qualified associates who have been with us for at least a year.

The application window is anticipated to close within 30 days of the date of the posting.

The Sr. Account Manager works with a team of account managers who develop multimedia marketing plans and advertising targeting prospects and influencers with the goal of generating leads visits and move ins. This position manages community and corporate creative projects strategy goals brand planning and workflow management ensuring the projects align with Brookdales brand standards and guidelines. This role also serves as a central point of contact for the account executives and the creative director as it pertains to communitys primary hyperlocal marketing and advertising efforts with a strong emphasis on digital marketing.

1. Works with a team of account managers who oversee projects utilizing all media types including digital social video print collateral (flyers brochures etc.) emails direct mail photo shoots signage and more
2. Develops and maintains internal relationships including C-suite human resources finance sales and community associates.
3. Responsible for developing creative response driving digital and social media designed to generate leads visits and move-ins.
4. Develops recommends and communicates key brand creative and media strategies to marketing executives and other internal clients.
5. Stays informed on performance and optimization best in class marketing creative strategies and advertising trends that perform against business objectives. Guides creative team (designers copywriters) to include this direction as it pertains to media and business objectives.
6. Partner with internal marketing cross-functional teams and agencies to understand goals and key performance metrics.
7. Abides by the media budget to ensure projects are cost effective and remain within budget.
8. Focus on ensuring we maintain superior customer service levels operational excellence and strategic insight.
9. Manages and develops associates including hiring performance management and annual reviews.

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.

Education and Experience

• Bachelors Degree in Business Marketing Sales or other related field preferred.
• Minimum five seven years experience required. Additional years of relevant experience can be substituted for the education requirement on a year for year basis.
• Proficient in Microsoft Office.

Certifications Licenses and Other Special Requirements
None

Management/Decision Making
Uses strong analytic skills and an in-depth understanding of the organization and the business in order to handle arising problems and issues. Solves diverse problems using solid analytical skills where limited precedents/guidelines exist.

Knowledge and Skills
Has an advanced knowledge of the organization industry and a functional discipline. Extensive understanding of technical areas gained through experience and used to complete and/or oversee assignments.

Physical Demands and Working Conditions

• Standing
• Requires interaction with co-workers residents or vendors
• Walking
• Sitting
• Occasional weekend evening or night work if needed to ensure shift coverage.
• Use hands and fingers to handle or feel
• Reach with hands and arms
• Stoop kneel crouch or crawl
• Talk or hear
• Ability to lift: Up to 25 pounds
• Vision
• Requires Travel: Occasionally

Brookdale is an equal opportunity employer and a drug-free workplace.