Competitive Intelligence and Market Insights Manager

At PowerSchool we are a dedicated team of innovators guided by our shared purpose of powering personalized education for students around the world. From the central office to the classroom to the home PowerSchool supports the entire educational ecosystem as the global leader of cloud-based software for K-12 education. Our employees make it all possible and a career with us means youre joining a successful team committed to engaging empowering and improving the K-12 education experience everywhere.

Team Overview

Our Marketing team leads develops and executes PowerSchools global marketing initiatives. Responsible for brand corporate communications demand-generation and solution marketing the team works across all major marketing functions to drive alignment of the organizations messages across all channels to ensure we meet our sales targets.

This role focuses on how buyers evaluate and compare solutions in the market today. You will uncover patterns across wins and losses track competitive movement and shape strong points of view that directly influence positioning messaging and field execution. If you enjoy synthesizing insight shaping strategy and seeing your work show up in real deals this role was built for you.

Key Responsibilities

• Lead market-facing competitive intelligence to inform positioning differentiation and go-to-market strategy.
• Analyze win-loss data to identify buyer decision drivers and translate insights into stronger messaging and deal guidance.
• Develop competitive narratives and differentiation frameworks grounded in customer outcomes and real buying behavior.
• Create and maintain competitive enablement assets such as battlecards competitor briefs and objection-handling guidance.
• Monitor competitors pricing strategies packaging changes and emerging market entrants to anticipate risk and opportunity.
• Partner closely with Sales Enablement Solution Engineering and Solution Marketing to ensure insights are adopted and activated in the field.
• Measure success through adoption of competitive tools field feedback and improvements in competitive performance.

Qualifications

• 5 years of experience in competitive intelligence product marketing market analysis or a related role.
• Strong ability to synthesize research data and market signals into clear actionable insights.
• Excellent written and verbal communication skills with a talent for influencing how teams think and talk about competition.
• Experience supporting sales teams with competitive positioning objection handling and deal strategy.
• A curious mindset with a bias toward action and a desire to win in the market.
• Comfortable forming a point of view in complex fast-moving environments.
• SaaS experience education technology preferred but not required.

PowerSchool offers the following benefits:

• Comprehensive Insurance Coverage (including Medical Dental Vision Pharmacy benefits Life Insurance and AD&D)
• Flexible Spending Accounts and Health Savings Accounts
• Short-Term Disability and Long-Term Disability
• Comprehensive 401(k) plan
• Generous Parental Leave
• Unrestricted paid time off (known as Discretionary Time Off - DTO)
• Wellness Program including ClassPass & Employee Assistance Program
• Tuition Reimbursement
• Optional Benefits: Pet Insurance Identity Theft Protection Student Debt Repayment Program and Prepaid Legal coverage

A reasonable estimate of the base compensation range for this position is $95600 - $119500 USD. This compensation range is specific to the United States and it incorporates many factors including but not limited to an applicants skills and prior relevant experience and training; licensures degrees and certifications; internal equity; internal pay ranges; and market data/range parameters.

PowerSchool is committed to a diverse and inclusive workplace. PowerSchool is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status. Our inclusive culture empowers PowerSchoolers to deliver the best results for our customers. We not only celebrate the diversity of our workforce we celebrate the diverse ways we work. If you have a disability and need an accommodation regarding our recruiting process please let us know by emailing

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