Managing Director Cadillac Canada

Job Description

The Managing Director Cadillac Canada is accountable for the overall success growth and longterm strategic direction of the Cadillac brand within the Canadian market. This executive leader will champion Cadillacs evolution into a top-tier luxury brand while ensuring the delivery of sustainable market share profitability brand health and premium customer experiences.

Reporting to the Vice President Sales Service & Marketing the Managing Director will act as Cadillacs senior representative across GM Canada Global Cadillac the Canadian Cadillac dealer network and external stakeholders. This role demands an innovative strategic and highly collaborative leader who can guide the brand through a period of accelerated transformation in the luxury and EV marketplace.

Key Responsibilities - Canadian Market Leadership

- Own Cadillac Canadas brand commercial and financial performanceincluding sales market share profitability brand desirability and customer experience.

- Serve as Cadillacs primary advocate in Canada representing the brand to internal partners external stakeholders the dealer network and customers.

- Champion Cadillacs navigation of the changing EV & luxury landscape ensuring Canadian readiness across product planning retail execution EV charging ecosystem and luxury customer journey.

Product Strategy Pricing & Canadian Market Planning

- Lead Canadian product pricing and packaging strategy ensuring competitiveness brand elevation strong residual values and vehicle line profit.

- Translate Canadian consumer insights competitive trends and market shifts into actionable strategic recommendations.

- Partner closely with Global Cadillac product design and marketing teams to ensure the Canadian perspective is reflected in longrange planning.

Brand Marketing & Communications Leadership

- Along with the GM Canada CMO champion Cadillacs Canadian brand strategy including longrange planning annual brand objectives and performance marketing frameworks.

- Ensure brand positioning and messaging align with Cadillacs global transformation into a modern luxury EV brand while driving lower funnel traffic to ensure monthly & annual sales targets are achieved and exceeded.

- Champion the use of advanced analytics performance marketing and premiumtier creative to drive brand consideration engagement and return on ad spend across all tiers of the marketing ecosystem (GM RMAB Dealer).

- Act as Cadillacs visible brand leader across GM with Canadian dealers in the media and with agency partners.

Retail Network Strategy & Performance

- Lead the development of Cadillac Canadas retail network strategy ensuring premium retail standards alignment with brand identity standards for all dealers required by 2030 and profitable dealer performance.

- Guide dealers through the transition to EVled sales service readiness and luxury customer expectations.

- Represent Cadillac Canada at key dealer councils industry forums and retail network governance processes.

Enterprise & CrossFunctional Leadership

- Lead develop and coach a highperforming team across brand product marketing retail operations and communications.

- Foster strong collaboration across GM Canada functions including Sales Digital Finance PR Legal OnStar Aftersales Chevrolet Buick GMC and Cadillac Global teams.

- Build and reinforce a culture of inclusion innovation safety and accountability aligned to GMs values and leadership behaviours.

- Serve as the primary Canadian point of contact for global Cadillac leadership ensuring alignment and shared execution.

Required Skills & Experience

- 15-20 years of progressive senior leadership experience in automotive luxury or premium consumerbrand environments.

- Proven track record leading brand marketing commercial or generalmanagement functions.

- Strong strategic thinking capability with demonstrated ability to translate insights into clear actionable plans.

- Experience stewarding premium or luxury brands and managing significant advertising and media investments.

- Demonstrated leadership excellence in building highperformance teams organizational agility and crossfunctional collaboration.

- Exceptional communication presentation and executive & stakeholder influence skills.

- Strong financial acumen with experience managing complex commercial levers.

- Ability to lead through transformation including EV adoption new retail models and evolving customer expectations.

Preferred Skills & Experience

- Prior experience leading a retailer/franchise network.

- Experience with premium or luxurytier brands.

- Background in EV strategy digital retail or modern luxury customer journeys.

Education

- Undergraduate degree in business marketing or a related discipline required.

- MBA or equivalent senior leadership experience preferred.

About GM

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