Marketing Manager Consumer Lending

As INGs Marketing Manager - Consumer Lending youll sit at the heart of how ING brings its products brand and distinctive personality to life in market. This role is all about turning insight into action: youll uncover what customers need what the market is telling us and where the biggest opportunities lie then translate that into sharp value propositions resonant messaging and highimpact campaigns that cut through. Youll be the orchestrator connecting Product Digital Brand Corporate Affairs and our agencies ensuring every touchpoint feels unmistakably ING.

From shaping strategy to launching integrated gotomarket activity across owned paid and earned channels youll craft work that inspires performs and ladders to clear commercial outcomes. Its a role for someone whos equal parts strategist storyteller collaborator and performance optimiser someone who thrives on momentum embraces experimentation and knows how to make marketing magic happen across a complex energetic organisation.

What youll do

• Turn insight into strategy by analysing customer needs shaping target segments and building crisp customer value propositions.
• Create compelling campaigns crafting message hierarchies writing clear briefs and delivering onbrand customerfirst creative.
• Lead integrated gotomarket execution across channels sequencing journeys managing backlogs and ensuring sales and channel readiness.
• Drive performance and optimisation using dashboards experimentation attribution and MMM to improve ROI and scale what works.
• Champion data experimentation and AI using smart prompting synthetic audiences and efficiencyboosting tools to modernise how we market.

What were looking for

• A strategic insightled marketer with 5 years experience in integrated product marketing ideally in financial services or a comparable category. Banking experience will be considered as highly advantageous
• A creative thinker with a builders mindsetsomeone who turns ideas into reality quickly and isnt afraid to challenge constructively.
• An orchestrator and collaborator skilled at aligning crossfunctional teams agencies and stakeholders to deliver quality work at pace.
• A datadriven performer fluent in dashboards testandlearn segmentation and using customer data to guide decisions.
• A brandlover with strong written and verbal craft attention to detail and the ability to bring a distinctive brand tone to life.

Whats in it for you

• Discounted ING Health Insurance
• An additional Rest Day to support your wellbeing
• An IMPACT day to volunteer on approved sustainability activity

About Us

At ING were all about making life simpler and more rewarding - for the people who bank with us the team members who work with us and the communities were proud to support. Joining ING means stepping into an environment where your individuality isnt just welcomed - its celebrated. Weve built a culture thats fun inclusive and supportive giving you the freedom to be yourself so you can do your thing.

Whether youre taking ownership of exciting projects thinking outside the box or working with global colleagues youll find ING is the kind of place where growth isnt just a possibility; its a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace youll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills capabilities and how you align with our values - not on ticking every box. So if youre interested but dont meet all the criteria we encourage you to apply. Were invested in fostering a diverse and inclusive workplace where everyone feels like they belong. Were your alliesin helping you do your thingduring the recruitment process so let us know (email below) if you require any support or adjustments when you apply

Sound like your kind of vibe We cant wait to hear from you!

(One last note: We operate using a direct talent sourcing model so no agency introductions please.)

ING is Australias most recommended bank according to RFI Globals Consumer Atlas Survey JanuaryJune 2025 (n 29510) when compared to customers of the 10 largest ADIs operating in Australia.

Need more

Contact: Skye Griffiths on

For support and adjustments including DEI LGBTQI confidential application support enquiries:

Applications close Friday 27 February

Before you apply
Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your Manager

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