Social Media Manager, Emerging Markets

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

WhatYoullDo

Werelooking for a highly organised commercially minded and creatively drivenManager Emerging Markets Social Mediato support the growth and evolution of our social media presence across emerging and distributor-led markets. This role will play a critical part in transitioning markets from distributor-led social activity to a more centralised scalable and best-in-class social model while continuing to support and elevate existing distributor partnerships.

You will act as a key point of connection between central teams local markets distributors agencies and brand stakeholders-ensuring alignment clarity and consistent execution across regions. This is a highly collaborative role requiring excellent communication stakeholder management and presentation skills alongside strong social and influencerexpertise.

• Emerging Market Set-Up & Transition Support:
  Support the setup and onboarding of new emerging markets as they transition from distributor-led social activity to centrally supported models. Provide guidance frameworks and best practices to ensure smooth transitions and consistent brand representation across platforms.

• Distributor Market Support:
  Partner closely with distributor markets to elevate their social media and influencer activity. Provide strategic direction content guidance and performance feedback while respecting local market nuances and operational realities.

• Social Strategy Development & Execution:
  Support the development and rollout of scalable social media strategies acrossemergingmarkets ensuring alignment with global brand priorities while allowing flexibility for local relevance. Oversee execution across platforms including Instagram TikTok YouTube and others.

• Influencer & Creator Strategy:
  Support influencer and creator strategies across emerging and distributor-led markets. Helpidentify onboard and guide creators who align with brand values ensuring partnerships are authentic compliant and effective in driving awareness and engagement.

• Campaign Planning & Management:
  Coordinate the planning and execution of social and influencer campaigns across multiple markets including product launches seasonal moments and always-on activity. Ensure campaigns are delivered on time on brief and aligned to agreed KPIs.

• Content Guidance & Quality Control:
  Work closely with internal creative teams agencies and markets to ensurecontent is on-brand culturally relevant and optimised for each platform. Provide clear feedback and approvals tomaintainhigh creative standards across all markets.

• Stakeholder Management & Communication:
  Act as a trusted partner to internal teams (brand marketing PR legal creative) and external stakeholders (distributors agencies creators). Clearly communicate expectations timelines and performance and confidently present plans updates and results to senior stakeholders.

• Community & Reputation Support:
  Provide guidance on community management best practices escalation protocols and brand tone of voice to ensure consistent andappropriate engagementacross markets.

• Analytics Reporting & Optimisation:
  Track and analyse social and influencer performance across emerging into clear actionable reports that inform decision-making highlight opportunities and drive continuous improvement.

• Trend & Market Awareness:
  Stay across social media trends platform developments and regional nuances within emerging markets. Share insights and recommendations to ensure strategiesremainrelevant competitive and forward-thinking.

WhatYoullBring

• Proven experience in social mediaandinfluencer marketing ideally within multi-market regional or global roles

• Experience working with distributor-led or franchise-style market models is highlyadvantageous

• Bachelors degree in Marketing Communications Business or a related field

• Strong understanding of major social platforms including Instagram TikTok YouTube and Facebook

• Demonstrated ability to manage multiple stakeholders across different regions cultures and levels of seniority

• Excellent communication organisation and presentation skills with confidence presenting to senior internal and external audiences

• Experience supporting or managing influencer and creator campaigns including briefing execution and performance review

• Comfortable working with social media management and analytics tools (e.g. Sprout Hootsuite native platform insights)

• A structured detail-oriented approach with the ability to manage multiple projects and timelines simultaneously

• A data-informed mindset with the ability to translate performance metrics into clear insights and recommendations

• Strong collaborative skills and a proactive solutions-focused attitude

• Fluent Englishrequired;additionallanguages are a plus

• Ability to thrive in a fast-paced evolving environment and adapt to the needs of diverse emerging markets