Regional Data & Analytics Manager ( All genders)

Hamburg - Germany

Monthly Salary: Not Disclosed

Posted on: 2 days ago

Vacancies: 1 Vacancy

Job Summary

At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.

Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

Media Efficiency & Commercial Mix Modelling (CMM)

Support further develop and implement the CMM program for the EUNA region (e.g. data onboarding first point of contact for countries and internal stakeholders).
Consolidate CMM results derive overarching insights ensure broad distribution of learnings and advise teams based on the findings.
Design develop and roll out media reporting (dashboards) aligned with the Beiersdorf media KPI framework to measure media effectiveness.
Standardize media and digital reporting as well as the underlying data infrastructure to enable datadriven campaign optimisation in close collaboration with the media team.
Ensure and continuously monitor a high level of data quality.

Reporting & Insights

Analyse and connect market research consumer and media data to identify behavioural patterns category usage dynamics and target-group opportunities using advanced data science methods.
Develop business review presentations for the region in close collaboration with the EUNA marketing team.
Translate analytical results into clear action recommendations tailored to the respective audience.
Conduct trend analysis and stay up to date with industry developments to improve the quality and relevance of insights.
Act as analytical business partner for the regional marketing and media teams e.g. by contributing to quarterly communication reviews with actionable insights.

Your Profile

5 years of experience in media data media analytics or a related field with strong expertise in digital media performance measurement reporting and web analytics.
Experience in building managing and maintaining internal and external partnerships; comfortable working in matrixed organisations.
Strategic and entrepreneurial mindset with a proactive growth-oriented attitude.
High executional drive: able to translate data and media strategies into concepts roadmaps and operational plans; reliably delivers on time and in full.
Excellent analytical skills with the ability to create clarity in complex environments and translate complexity into stakeholderappropriate insights and narratives.
Strong communication and presentation skills with the ability to synthesise insights and influence stakeholders effectively.
Analytical datadriven and handson working style with strong conceptual and practical abilities.
Experience with media market or consumer panels (e.g. Nielsen GfK Kantar) and media platform data is a plus.
Exposure to data engineering or integration topics; experience with dashboards visualisations or predictive modelling is a plus.
Proactive agile and learneroriented mindset with curiosity for new methodologies and futurefocused solutions.
Fluent in English.

Required Experience:

Manager