Director, Search and Web Content & Strategy

SurveyMonkey is the worlds most popular platform for surveys and forms built for businessloved by users. We combine powerful capabilities with intuitive design effectively serving every use case from customer experience to employee engagement market research to payment and registration forms. With built-in research expertise and AI-powered technology its like having a team of expert researchers at your fingertips.

Trusted by millionsfrom startups to Fortune 500 companiesSurveyMonkey helps teams gather insights and information that inspire better decisions create experiences people love and drive business growth. Discover how at .

What were looking for

SurveyMonkey is seeking a strategic and results-oriented Director of Search and Web Content & Strategy to lead our global Search (SEO/SEM) and Website Content & Strategy teams. This leader will be responsible for defining how customers find us and how they experience our brand from the first click through to conversion.

You will develop a unified holistic strategy that treats our website not as a collection of pages but as a connected system. By bridging the gap between search intent and web content strategy you will lead a high-impact cross-disciplinary team (SEO SEM UX CRO and Writing) to drive sustainable traffic engagement and revenue growth.

What youll be working on

• Develop and champion a multi-year global strategy that maximizes traffic and conversions across SEO SEM and Web Content. Ensure that search intent is perfectly matched with a seamless low-friction website experience.
• Define a clear competitive POV on how SurveyMonkey will achieve high visibility and conversion rates within the evolving Generative Experience Optimization (GEO) and Answer Engine Optimization (AEO) landscape.
• Own the overarching website content strategy defining what content we create combine evolve or retire to drive customer understanding and conversion.
• Lead and mentor a multi-disciplinary team spanning UX CRO and content writing setting high standards for quality systems thinking and performance impact.
• Transform the website into a cohesive ecosystem that guides ICPs through their specific journeys reducing friction and helping users find value faster.
• Own the global Search budget and web content strategy roadmap ensuring efficient allocation of multi-million dollar spend across paid channels (e.g. Google Ads Bing) and organic growth initiatives.
• Drive a rigorous culture of continuous testing (A/B testing) across search assets and web experiences to improve performance across the entire acquisition funnel.
• Partner with the Data team to enhance attribution models and ensure paid signals are used to optimize both search bidding and on-site personalized experiences.
• Serve as the primary bridge between Growth Product Engineering Brand PMM and Data teams to prioritize the technical roadmap content structure and reporting requirements.
• Establish frameworks and principles that help the organization scale content thoughtfully ensuring discoverability for both humans and Large Language Models (LLMs).

Wed love to hear from people with

• 10 years in Growth Marketing Search Web Content Strategy or Web Experience; 4 years in a senior leadership role overseeing multi-disciplinary teams (SEO/SEM/UX/Content).
• Deep understanding of the interdependencies between technical SEO paid strategy and the rapidly evolving AI landscape (GEO AEO and LLMs).
• A demonstrated ability to develop a clear POV on content systems and user journeys balancing brand storytelling with performance metrics.
• Expert in using data signals (like SA360 GA4 Search Console) and qualitative insights to drive precise budget allocation and site optimizations.
• Excellent ability to communicate complex technical requirements and holistic Search-to-Site strategies to executive leadership and non-technical stakeholders.
• Proven track record of influencing across Product Engineering and Creative teams to deliver a unified customer experience.

SurveyMonkey believes in-person collaboration is valuable for building relationships fostering community and enhancing our speed and execution in problem-solving and decision-making. As such you will be required to work from a SurveyMonkey office up to 1 day per week.

#LI-Hybrid

Why SurveyMonkey Were glad you asked

At SurveyMonkey curiosity powers everything we do. Were a global company where people from all backgrounds can make an impact build meaningful connections and grow their careers. Our teams work in a flexible hybrid environment with thoughtfully designed offices and programs like theCHOICE Fund to help employees thrive in work and life.

Weve been trusted by organizations for over 25 years and were just getting started. Our milestones include celebrating a quarter-century of curiosity with 25 acts of giving opening new hubs in Costa Rica and India crossing the threshold of 100 billion questions answered and earning recognition as one of the Most Inspiring Workplaces across North America and Asia.

We live our company valueslike championing inclusion and making it happenby embedding them into how we hire collaborate and grow. They help shape everything from our culture to our business decisions. Come join us and see where your curiosity can take you.

Our commitment to an inclusive workplace

SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity innovation and the success of our business. We do not discriminate on the basis of race religion color national origin gender sexual orientation gender identity or expression age marital status veteran status disability status pregnancy parental status genetic information political affiliation or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.