Americas Field Marketing Lead

Florida City, FL - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Role Overview
The Field Marketing Lead for the Americas is responsible for defining and executing the regional marketing strategies ensuring alignment with global initiatives while tailoring campaigns to local market needs. This role includes overseeing key marketing channels guiding Field Marketing Coordinators and cross-functional colleagues and collaborating closely with sales and partner teams to drive pipeline and revenue growth. The Americas role at Onclusive covers Canada the USA and Latin America with two direct reports based in Buenos Aires. The Americas is our fastest growth region and contributes significantly to the overall global marketing KPIs. This Role reports into our Global Head of Field Marketing.

Key Responsibilities

Strategy & Leadership

Define and deliver the Americas field marketing strategy aligned to global goals
Lead and develop Field Marketing Managers and Executives
Own regional budget planning and investment decisions

Campaigns & Demand Generation

Deliver integrated campaigns across content digital social paid media and events
Partner with sales leadership to ensure marketing directly supports pipeline growth
Set regional paid media strategy and optimise performance

Events Partners & Brand

Build and execute a regional events and webinars programme
Lead co-marketing initiatives with partners agencies and influencers
Own regional PR and brand visibility efforts

Performance & Growth

Set KPIs and oversee reporting to optimise campaign performance
Drive SEO website traffic and engagement to support long-term growth
Provide insights and recommendations to senior leadership

Channel Oversight

Social: organic and paid social strategy content localisation performance optimisation
Paid Media: strategy spend optimisation ROI tracking
Content: landing pages blogs email SEO-aligned assets
Website & SEO: regional performance optimisation lead conversion
Sales Enablement: localised materials and close alignment with sales teams

Development Focus Areas

Strengthen regional leadership presence and influence
Deepen cross-functional collaboration
Advance data attribution and analytics capability
Improve budget forecasting and resource planning

Who you are:

6 years of experience in field marketing demand generation or regional marketing roles ideally within B2B SaaS or technology-led organizations
Proven experience leading regional marketing strategies aligned to global frameworks
Demonstrated success partnering with sales leadership to drive pipeline revenue and measurable business impact
Hands-on experience delivering integrated multi-channel campaigns (digital content paid media events and webinars)
Strong analytical mindset with experience setting KPIs reporting on performance and optimising campaigns based on data
Experience managing regional budgets forecasting spend and making investment decisions
Bilingual preferred but not required (English and Spanish)

Role OverviewThe Field Marketing Lead for the Americas is responsible for defining and executing the regional marketing strategies ensuring alignment with global initiatives while tailoring campaigns to local market needs. This role includes overseeing key marketing channels guiding Field Marketing ...