B2B Go-to-Market Engineer

Cape Town - South Africa

Monthly Salary: Not Disclosed

Posted on: 15 hours ago

Vacancies: 1 Vacancy

Job Summary

About The Role

Were hiring a B2B GTM Engineer to build and run the technical engine behind outbound and pipeline generation. This role is highly execution-focused: you will build prospect lists implement and administer HubSpot deploy outbound sequences maintain deliverability infrastructure (SPF/DKIM/DMARC) build automations and continuously optimize performance based on data.

If you enjoy solving operational problems building clean systems and improving results through structured iteration youll do well here.

Core Responsibilities

1) List Building Data Operations & Targeting

Build and maintain high-quality prospect lists using tools like Apollo Clay and other data sources.
Clean dedupe validate and format lead data for outreach and CRM imports.
Enrich contacts/companies with required fields (titles seniority industry employee count location domain etc.).
Apply suppression rules to avoid duplicates existing customers bad-fit accounts and deliverability risks.

2) HubSpot Implementation & CRM Administration (Primary)

Set up and manage HubSpot CRM structure:
- Pipelines stages lifecycle logic properties views and object structure (contacts/companies/deals).
Configure automations using HubSpot workflows (where applicable):
- Lead routing task creation SLAs status updates deal creation rules follow-up logic and internal notifications.
Ensure clean data mapping between outbound tools and HubSpot:
- Imports field mapping naming conventions and standardization.
Maintain CRM hygiene and operational consistency (data quality dedupe rules process adherence).

3) Outbound Sequence Deployment & Tool Execution

Build launch and manage outbound sequences (typically email-first sometimes multichannel).
Configure cadence throttling and reply handling rules to protect sender health and ensure clean handoff.
Own campaign QA before launch: variables formatting links segmentation inbox alignment suppression.

4) Deliverability & Email Infrastructure (Primary)

Set up and maintain outbound email infrastructure:
- Sending domains inboxes warm-up DNS records (SPF DKIM DMARC).
Monitor deliverability health continuously: bounce rates spam signals reputation and sending limits.
Troubleshoot issues fast and implement remediation (list cleanup domain changes throttling copy adjustments).

5) Analytics Reporting & Continuous Improvement

Track performance and operational KPIs: deliverability reply rates positive reply rates meeting rates and conversion into pipeline stages.
Analyze results weekly and implement structured improvements (targeting messaging sequencing volume routing).
Maintain documentation: SOPs checklists configuration notes and repeatable playbooks.

What Were Looking For

Must-Have Technical Skills

Strong HubSpot experience (setup/admin mindset): pipelines properties workflows/automation imports reporting basics.
Hands-on experience with outbound tooling such as Apollo Clay Instantly / Smartlead / similar.
Solid deliverability fundamentals: SPF / DKIM / DMARC domain warm-up sending best practices.
Strong spreadsheet ability (Sheets/Excel): cleaning transformation QA dedupe logic.
Comfort working across multiple tools and keeping systems clean and aligned.

Must-Have Traits

Technical and detail-driven: you dont ship broken variables or messy CRM data.
Process-oriented: you build repeatable systems not one-off fixes.
Self-managed: you can run multiple implementations/campaigns without constant supervision.
Clear communicator: you can explain what changed why and what happens next.

Nice-To-Have

Experience with HubSpot integrations (email tools calling tools enrichment tools).
Experience building SOPs and standard operating templates for scale.
Familiarity with B2B lead gen agencies or multi-client environments.

Success Metrics (How Youll Be Measured)

HubSpot System Quality: clean pipelines accurate properties reliable automations minimal data errors.
Deliverability Health: low bounce rate stable reputation consistent sending without inbox issues.
Operational Execution: campaigns launched on time correct segmentation correct handoffs clean logging.
Performance Improvement: measurable uplift over time in positive replies and meetings through iteration.

Compensation

Contractor role paid at market-related rates based on experience and scope.

How To Apply

Send your resume a short summary of:

Your HubSpot implementation experience (what youve built/configured).
Tools youve used (Apollo/Clay/Instantly/etc.).
A quick example of a deliverability or automation problem you solved.

Required Experience:

Manager

About The RoleWere hiring a B2B GTM Engineer to build and run the technical engine behind outbound and pipeline generation. This role is highly execution-focused: you will build prospect lists implement and administer HubSpot deploy outbound sequences maintain deliverability infrastructure (SPF/DKIM...