Director, Product Marketing

At PowerSchool we are a dedicated team of innovators guided by our shared purpose of powering personalized education for students around the world. From the central office to the classroom to the home PowerSchool supports the entire educational ecosystem as the global leader of cloud-based software for K-12 education. Our employees make it all possible and a career with us means youre joining a successful team committed to engaging empowering and improving the K-12 education experience everywhere.

Team Overview

Our Marketing team leads develops and executes PowerSchools global marketing initiatives. Responsible for brand corporate communications demand-generation and product marketing the team works across all major marketing functions to drive alignment of the organizations messages across all channels to ensure we meet our sales targets.

Description

PowerSchool is evolving how we go to market organizing around Impact Centers that align our solutions to the real priorities of districts schools and educators. We are looking for a dynamic Director of Product Marketing to lead one of these Impact Centers and shape how PowerSchool delivers and communicates value across an aligned set of solution areas.

This Director of Product Marketing role is both strategic and hands-on. You will own the go-to-market narrative for your Impact Center centering our story on customer value and the educational outcomes our solutions help make possible. You will lead and mentor a team of product marketers partner deeply across Product Sales Customer Success Enablement and Marketing and move with urgency to turn strategy into action.

If you thrive in ambiguity love building teams and want to help customers succeed in meaningful measurable ways this role is for you.

Key Responsbilities

• Own and evolve the Impact Center narrative clearly articulating how PowerSchool helps customers achieve their priorities and improve educational outcomes.
• Develop value-driven positioning that connects product capabilities to real-world use cases impact and results for districts and schools.
• Lead the go-to-market strategy across aligned solution areas ensuring consistency clarity and momentum across launches campaigns and sales motions.
• Partner closely with Product Management to influence roadmap storytelling prioritize market-facing announcements and align on investment focus.
• Serve as a primary cross-functional leader and collaborator for Sales Solution Engineering Customer Experience Enablement Brand and Demand Marketing.
• Manage coach and mentor a team of Product Marketers setting clear priorities and raising the bar on execution storytelling and impact.
• Roll up your sleeves as needed jumping into narratives launches or customer-facing work when urgency or complexity demands it.
• Track and communicate Impact Center performance including pipeline influence adoption engagement and brand impact.

Qualifications

• 10 years of experience in product marketing solution marketing or related go-to-market roles.
• Proven experience leading and developing high-performing product marketing teams.
• Strong strategic thinking paired with a bias toward action and execution.
• Exceptional storytelling skills with the ability to connect product value to customer outcomes and organizational goals.
• Demonstrated success partnering cross-functionally and influencing without authority.
• Experience working in complex multi-product or platform-based organizations.
• SaaS experience education technology preferred but not required.

PowerSchool offers the following benefits:

• Comprehensive Insurance Coverage (including Medical Dental Vision Pharmacy benefits Life Insurance and AD&D)
• Flexible Spending Accounts and Health Savings Accounts
• Short-Term Disability and Long-Term Disability
• Comprehensive 401(k) plan
• Generous Parental Leave
• Unrestricted paid time off (known as Discretionary Time Off - DTO)
• Wellness Program including ClassPass & Employee Assistance Program
• Tuition Reimbursement
• Optional Benefits: Pet Insurance Identity Theft Protection Student Debt Repayment Program and Prepaid Legal coverage

A reasonable estimate of the base compensation range for this position is $153800 - $192300 USD. This compensation range is specific to the United States and it incorporates many factors including but not limited to an applicants skills and prior relevant experience and training; licensures degrees and certifications; internal equity; internal pay ranges; and market data/range parameters.

PowerSchool is committed to a diverse and inclusive workplace. PowerSchool is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status. Our inclusive culture empowers PowerSchoolers to deliver the best results for our customers. We not only celebrate the diversity of our workforce we celebrate the diverse ways we work. If you have a disability and need an accommodation regarding our recruiting process please let us know by emailing .

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