CDD Marketing Manager Brand Architecture & Activation Growth Relays

Paris - France

Monthly Salary: Not Disclosed

Posted on: 15 hours ago

Vacancies: 1 Vacancy

Job Summary

Want to join a fast-moving company work among convivial teams and take part in the global growth strategy of one of the most prestigious and comprehensive portfolios in the wine & spirits industry We are looking for a CDD - Marketing Manager Brand Architecture & Activation Growth Relays! You will be based at The Island our office in central Paris.

Martell cognac is a strategic brand for Pernod Ricard group with 2 big geographical scopes: Asia and US/Africa.
US/Africa are a strategic focus for the brand as Martell needs to diversify&expand its geographicalfootprint.

The Marketing Manager Brand Architecture & Activation Growth Relays defines the brand portfolio strategy with focus on Premium & Ultra Premium (Martell VS & Blue Swift): articulate and bring to life core products positioning (RTBs Pack & design language) deliver innovation when proven strategic design consumer experience platform to fit key Moments of Consumption and accelerate recruitment.
The marketing manager must have both a strong commercial and marketing background and capacity to work in close collaboration with very diverse teams: Studio Cognac Drive markets Insights Central innovation and Business acceleration teams

Your key missions

DESIGN PORTFOLIO STRATEGY & BRAND ARCHITECTURE

Lead Portfolio architecture Growth Relays (Martell VS/Blue Swift) and what our products stand for
Co-lead the Gifting Portfolio strategy with Culture team C&C and Drive markets
Work closely with Content team to ensure consistency from ATL to BTL and drive maximum impact
Coordinate competitive analysis occasions consumers
Support Head of portfolio in 3 years planning & IBP process

LEAD THE DEVELOPMENT OF PRODUCT MIX & STRATEGIC ASSETS

Lead product Mix development: Packaging restages Gifting Limited Editions brand assets in collaboration with C&C Insights & Cognac teams
Design cutting edge L3F tools & activations to fit our specific Moments of consumption (Night / Cocktail) in tight collaboration with C&C and our Drive markets
Lead projects and work closely with extended teams to ensure they are delivered on time and on budget

DESIGN EXPERIENCE PLATFORMS TO BOOST RECRUITMENT & FOSTER ADVOCACY

Maximize impact and immersion into our products & experiences through immersive pop-up experiences working hand in hand with markets Digital and PR teams (ex: Martell Tower Nigeria..)
Work closely with Martell Education & Advocacy manager to train our global Brand Ambassadors and Brand ambassadors network in markets
Build global Trade advocacy program that engages a community of credible bartenders around the world to accelerate in On-Trade and encourage word-of-mouth

MANAGE CLOSE RELATIONSHIP WITH KEY MARKETS ESPECIALLY PRUSA

Be the key contact for PRUSA marketing team and align global team resources to support at best
Stay close to all Growth relays markets to deploy brand assets with consistency while adapting to specific requirements

Starting date: 01st April 5 months

If you recognize yourself in the description below dont wait to apply!

8/10 years of marketing experience in FMCG/Luxury with strong interest in Spirits industry.
Fluent in English French is a plus
Strong Leadership skills and growth mindset with capacity to drive and engage multicultural teams
Business & consumer acumen on US & African markets is a plus
Proven experience in Activation (On & Off-Trade) Product development and/or Bartender Advocacy

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Manager

Want to join a fast-moving company work among convivial teams and take part in the global growth strategy of one of the most prestigious and comprehensive portfolios in the wine & spirits industry We are looking for a CDD - Marketing Manager Brand Architecture & Activation Growth Relays! You will be...