Account Director Digital
Share
Job Location:
Monthly Salary:
Posted on:
Vacancies:
Job Summary
1166 - Account Director Digital - MM&D
AboutWPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .
WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit
AboutEssenceMediacom: A LeadingWPP MediaBrand
EssenceMediacom:
EssenceMediacomis a new breed of media agency. Grounded in analytics & insights and powered by data & technology we believe in the power of media and creative to drive breakthroughs for the worlds best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy built on data & technology built for people & algorithms built around diverse schools of thought built to test & learn at scale and crucially built to evolve.
Role Summary and Impact
We are looking for a Digital Planning specialist responsible for the digital planning and buying output delivering best-in-class digital acceleration and bigger picture digital leadership for clients rapidly expanding their digital ambitions.
You will be combining your knowledge of digital media and exceptional implementational planning ability with client servicing skills and leadership of best practise ways of working to deliver and manage campaigns and motivate and grow the individuals in the Digital and Publishing planning team.
The candidate should already have an excellent knowledge of the UK digital landscape and have experience in planning / buying digital media across both DR and Brand.
As a Digital Account Director you will be responsible for the operational delivery of the teams output (campaign management optimisation reporting brief responses and testing frameworks etc.) for leading platform adoption & upskilling within the team across digital channels.
Skills and Experience
AtWPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embraceWPP &WPP Mediassharedcorevalues:
- BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.
- Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.
- LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.
About You:
- Comprehensiveexperience working indigitalat amedia agency/media owner/client side.
- Advanced understanding of digital principles(both DR & performance)paid socialpartnershipspaid search data and analytics.
- Strong knowledge of theevolvingprogrammaticlandscapeas it relates to various channels including display video.
- Strong knowledgeof multipletechnology platforms: DSPs/Social Ads Managers verification tools viewability analytics attribution modelling andadserving.
- Experience working with ad techsolutionsto drive audience segmentation and reporting. Complete understanding of the full CRM process and how 1st party data is collected and used to fuel campaigns.
- Experience of in-app advertising as well as planning campaigns to promote apps.
- Ability to tell compelling implementation stories (with the aim to interweave roles flighting weights formats of different media and how they interrelate).
- Proven offline understanding training and ability to build cross channel strategies.
- Strong presentation and communication skills.
- Experience of managing and mentoring a team.
- Apositive approach that motivates the teamaround you.
- Independentworker who canown and manage relationships confidently.
- Driveto execute new ideas and be at the forefront of new industry developments.
- Exceptional attention to detail.
Life atWPP Media& Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media Mediaemployees can tap into the globalWPP Media& WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.
WPP Mediais an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.
Please read our Privacy Notice ( more information on how we process the information you provide.
While we appreciate all applications received only those candidates selected for an interview will be contacted.
#LI-Promoted
Please read our Privacy Noticefor more information on how we process the information you provide.
Required Experience:
Director
Key Skills
- Marketing
- Public Relations
- Digital Account
- Google Webmaster Tools
- Linkedln
- Account Management
- SEM
- CRM
- SEO
- Content Marketing
- Email Campaigns
- ROI
- Analytics
About Company
Jsme součástí globální WPP a jsme perfektně připravení na marketing v éře AI Spojujeme know-how 300+ expertů, unikátní AI technologie a data, ke kterým mají přístup, a pomáháme tak značkám růst.
