Manager Digital Platforms
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Job Location:
Monthly Salary:
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Job Summary
| Job Purpose | Monitor End-to-End business funnel and focusing on increasing the overall traffic of business both organically and inorganically improving the customer journey and management of notification campaigns in the most effective and efficient manner to enhance business engagement. |
| Duties and Responsibilities | Campaign Execution & Reporting oContent & Creatives Preparation in alignment with Business & Content Team oMaintain a mix of sustaining/ performing campaigns with experimentation oOwn and deploy multi-channel orchestration framework for remarketing campaigns oOwn the micro KPIs to manage campaign performance Campaign Experimentation (A/B Testing) for growing CTR & enhancements Business Performance & Reporting (MIS) oIdentify insights and actionable from the tool kits to deliver core business objectives Channel AOP Achievement and identifying growth opportunities KRA Campaign Operations oTimely execution of Campaigns oCTR oContent & Creative Sanity Check oAnalysis & Reporting Engagement with respective businesses and Cross functional teams. Cross Functional Team Alignments: Roles you need to interact with inside the organization to enable success in your day-to-day work ØBusiness Team Monthly and weekly meetings Business Team covering the following: oFunnel oCampaign Performance oAssisted Framework: Lead Discussions Daily MIS & Channel Performance basis attribution & contribution Field (Call Center & Field) Lead end to end tracking and continuous improvement in conversions Participate in Sales Calls with Call center & Field Team. Data Team oDashboard: Performance Summary Entry Points (Users & traffic) Conversion Analysis Funnel Page Wise & Event Level Analysis. oProspect Modelling for Campaign Targeting (Persona Mapping & Campaign Data Segmentation) oPlatform Analytics with Insights ØContent and Creative Team Ensure adherence to SOP for raising requirement & ensure the processes are followed on daily basis. Raising request for App banners and Nudges deciding the theme of the banner Briefing about the new product propositions which is going live on App so that performance marketing team can get content & creatives on time Coordinating with team for regularly updating the banners & content for every event with specific offer Banner Changes oBanner Go Live & Changes (ICORS Segmented & Static) across different sections. |
Required Experience:
Manager
Key Skills
- User Interface
- Competitive Analysis
- New Technologies
- Business developments
- Communication
- Content Management System
- Market Research
- Internet
- Youtube
- Digital Assets
- Digital strategy
- Social Channels
- Digital Forensics
- A/B Testing
- Analytics
About Company
Bajaj Finserv is India’s most diversified non-banking finance company. Visit the website to learn about our products. Get instant approval on loans, shop on EMIs, make an investment, get insurance and pay your bills.
