Our client is a fast-growing media and digital marketing agency helping iGaming brands gain visibility and market share through innovative performance-driven digital solutions. By combining data-led strategy high-quality content and strong commercial partnerships they position products and services in front of the right audience at the right time.
As the business continues to scale they are now seeking a Senior Country Manager Finland to take full ownership of the Finnish market. This is a commercially critical leadership role for a senior affiliate professional who understands casino brand content and performance marketing in depth.
You will be fully responsible for the Finnish market owning the P&L driving revenue growth shaping the local brand strategy and strengthening operator partnerships. This is a high-impact role for someone ready to step into a market-leading position and build a team around them.
Location: Remote
As a Senior Country Manager - Finland your broad responsibilities will include but are not limited to:
Own full P&L responsibility for the Finnish market including revenue growth margin optimisation and performance forecasting
Define and execute the overall market strategy for Finland aligned with company growth objectives
Track and optimise key KPIs including NDCs FTDs CPA performance conversion rates and rev share yield
Lead the local content roadmap and ensure all affiliate content complies with Finnish gambling regulations
Drive brand positioning and campaign strategy across organic and paid channels
Oversee and optimise Finnish-facing websites ensuring strong UX trust positioning and conversion performance
Negotiate and manage commercial agreements with casino operators (CPA hybrid rev share)
Build and maintain strong long-term relationships with Affiliate Managers and key stakeholders at operators
Identify new partnership opportunities and strengthen the companys positioning within the Finnish iGaming ecosystem
Work closely with internal stakeholders including Business Development Product VIP and content teams
Lay the foundation for future team growth with the opportunity to build and manage Affiliate Managers as the market expands
Represent the brand professionally within the iGaming industry
Proven experience within iGaming affiliate marketing
Deep expertise in the Finnish market cultural understanding player behaviour regulatory landscape and competitive environment
Strong background in online casino with hands-on exposure to brand management and content strategy
Demonstrated experience owning and managing P&L responsibility
Clear track record of revenue growth and commercial impact
Strong negotiation skills and experience structuring CPA hybrid and revenue share deals
Established and active network within the iGaming industry
Experience managing brand campaigns across organic and paid digital channels
Solid understanding of SEO content performance digital acquisition funnels and monetisation strategies
Highly analytical mindset with the ability to translate data into commercial action
Autonomous performance-driven and comfortable operating at a senior level without heavy supervision
This is an exceptional opportunity to apply your expertise and contribute to the success of a high-performing organisation with a global presence.
Competitive Compensation: You will receive a highly competitive compensation package which includes a competitive base salary performance bonuses and other incentives all reflective of your experience and contribution.
Work-Life Balance: We value work-life balance and offer flexible working arrangements recognising that achieving your best in your career requires a healthy balance between work and personal life.
TalentXD is a leading recruitment and advisory firm dedicated exclusively to the global iGaming ecosystem. We connect the people businesses and opportunities that drive the industry forward partnering with operators providers and the companies that power them.Our focus is on understan ... View more