Growth Marketer (B2B)

London - UK

Monthly Salary: Not Disclosed

Posted on: 7 hours ago

Vacancies: 1 Vacancy

Job Summary

TryHackMe is the fastest-growing online cyber security training platform. Our mission is to make learning and teaching cyber security easier by providing gamified security exercises and challenges. Having only been around for a handful of years weve grown to more than 6 million community members and our growth isnt slowing down!

The Role

TryHackMe is seeking a Growth Marketer (B2B) to drive acquisition pipeline growth and expansion across our business and enterprise segments.

This role focuses on scaling demand and adoption across B2B audiences working closely with Sales Customer Marketing Product Marketing and Field Marketing to support go-to-market initiatives customer expansion and long-term growth.

The Growth Marketer (B2B) will own execution and optimisation across growth programs that support both new customer acquisition and existing customer engagement ensuring marketing efforts are measurable scalable and aligned to revenue outcomes.

What You Will Do

B2B Growth & Demand Generation

Execute and optimise B2B growth programs to drive:
- Qualified pipeline
- Customer acquisition
- Expansion and cross-sell opportunities
Support demand generation across:
- Account-based and segment-based campaigns
- Outbound-assisted growth motions
- Product-led and content-led acquisition paths
Partner with Sales to align targeting messaging and activation strategy

Customer Marketing Enablement & Expansion

Support customer marketing initiatives that drive:
- Product adoption
- Upsell and expansion
- Retention and advocacy
Partner with Customer Marketing & Community to:
- Activate existing customers through campaigns and programs
- Support customer storytelling case studies and advocacy initiatives
Help translate customer insights into scalable growth programs

Go-to-Market Execution

Support GTM execution for new B2B offerings and launches including:
- Campaign setup and optimisation
- Channel execution and experimentation
- Performance tracking and iteration
Collaborate with Product Marketing and Brand to ensure GTM messaging is effectively deployed across growth channels
Ensure B2B growth programs are aligned with sales motions and customer lifecycle stages

Measurement & Performance

Track and report on growth performance across B2B initiatives:
- Pipeline contribution
- Conversion and velocity
- Program effectiveness
Ensure programs are measurable and tied to clear business outcomes
Share insights and recommendations across Growth Sales and Marketing leadership

What You Will Bring

Required

36 years experience in B2B growth marketing or demand generation ideally in SaaS or technology
Hands-on experience executing and optimising B2B growth programs
Strong understanding of:
- B2B funnels
- Sales-assisted and product-led motions
Experience partnering closely with Sales and Customer Marketing teams
Data-driven mindset with comfort analysing performance and running experiments
Strong communication and collaboration skills
Experience in high-growth or scale-up environments

Preferred

Experience supporting customer expansion or lifecycle marketing programs
Exposure to account-based marketing or segmentation strategies
Familiarity with cybersecurity technical or developer-focused products

Benefits & Perks

Salary We hire across 34 countries. Compensation is based on location seniority interview performance and market benchmarks.

100% Remote Work from anywhere with at least 6 hours overlap with UK time.

Flexi Time Choose your own hours with a minimum 4-hour overlap with the UK working day (8am6pm).

Tools A dedicated work laptop accessories you need.

Swag Pack Start your TryHackMe journey with branded swag.

Personal Development 2500 annual training budget for certifications and more.

Company Retreat Annual retreat fully paid for by TryHackMe.

Lunch on Us Well cover your lunch order during recurring company virtual lunches.

Health Insurance Provided if public healthcare isnt available in your country.

Enhanced Maternity & Paternity Above statutory requirements.

401k / Pension Easy retirement saving with company contributions.

Please note: At this time we are unable to provide visa sponsorship.

Hiring Process

Application review
Screening interview (30m)
Scenario-based interview (60m)
Co-founder interview (30m)