Email Marketing Specialist III

Seattle, OR - USA

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

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This role is in-office Monday through Friday.

HOW WE TAKE CARE OF YOU:

For full time employees Health Dental Vision 401K with generous matching program generous paid time off.
Potential Annual Bonus Opportunity.
50% discount at restaurants and retail locations.
Career advancement opportunities as we are growing!
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THE COURSE

The Email Specialist III will own the day-to-day operations process and calendar for the development and execution of email marketing campaigns and opportunities that support top line growth initiatives for businesses including eCommerce Retail Restaurants Outlets and Furniture. This role will work closely with multi cross-functional teams and departments and is accountable to drive strategy manage planning implement actions and conduct analysis to optimize email marketing. The ideal candidate is result-oriented with a proven track record of successfully scaling email marketing to meet strategic visions. This includes developing email strategy creative briefs calendar development customer retention programs personalization optimization and presenting highly relevant messages for guests at each lifecycle touchpoint. Additionally this position is expected to be knowledgeable in all product initiatives key events company milestones and seasonal calendars. The Associate Email Specialist will serve as a product expert for Tommy Bahamas email platform tool and will ensure the leverage of complete sets of functionalities to drive engagement and revenue.

BE THE ISLAND GUIDE

Project management across all phases of production including calendar concepts briefs and creativity including cross functional coordination from ideation through to QA and deployment.
Create and own comprehensive audience segmentation and provide visibility and recommendations into list composition and growth by region persona industry and sales segment.
Enhance tools to communicate create and manage email marketing strategy.
Executes owns and analyzes weekly monthly and quarterly reporting on standard email metrics as well as impact on funnel performance.
Compile track and analyze KPIs to help identify and implement ongoing tests and new tactics in an effort to continually drive improved results.
Partner with data teams to communicate new audience requirements.
Understanding of customer journey and ability to optimize for conversion at all points of funnel broader than opens clicks and revenue.
Manage partnership with email service provider and other 3rd party vendors to communicate requirements and milestone dates as necessary.
Perform additional duties and projects as required.
Secure appropriate promotion codes disclosures and terms and conditions.
Collaborate with cross functional teams in creation and execution of email marketing campaigns to ensure we are speaking to our guests in an authentic and targeted style.
Develop A/B and multivariate tests to continuously optimize creative design and campaign performance.

ESSENTIALS FOR LIFE IN PARADISE

Bachelors Degree in Marketing or Business or relevant work experience
Generally 5 years working in email marketing creating campaigns to drive traffic and revenue increase guest time on site and enhance guest journey/experience
Retail/Ecommerce experience and understanding required
Extreme proficiency in Microsoft Office Adobe Creative Suite ESPs Adobe Analytics Smartsheet and Invision.
Experience iterating A/B tests focusing on formulating approved hypothesis proper test set up and thorough analysis and report out of results

Multiple factors will vary the applicable rate of pay for this role including an individuals experience knowledge and skillset as well as work location and available budget.

Pay Range: annually

Mahalo (thank you) for your interest in Tommy Bahama!

Tommy Bahama is an equal opportunity employer and does not discriminate against qualified applicants based on race color sex gender gender identity gender expression religious creed sexual orientation pregnancy national origin ancestry age military and veteran status marital status physical or mental disability protected medical condition genetic information reproductive health decision-making or any other characteristic protected by law. If you need an accommodation to complete an online application please contact the location you are applying to or send an email to our recruiting team at .

Tommy Bahama participates in E-Verify. Details in English and Spanish. Right to Work Statement in English and Spanish.

Required Experience:

Please click here to review our Applicant Privacy Policy. This role is in-office Monday through Friday. HOW WE TAKE CARE OF YOU:For full time employees Health Dental Vision 401K with generous matching program generous paid time off.Potential Annual Bonus Opportunity.50% discount at restaurants and r...