Senior Category Manager Beauty

About us

Dyson is a global technology enterprise. We solve the problems others choose to ignore with surprising new inventions that defy convention and simply work better. Were driven by progress and thrive on the challenge of relentless improvement.

The Dyson EMEA region spans 14 head offices across cities like Amsterdam Paris Cologne Dubai and Istanbul. Home to 2000 talented individuals from 66 nationalities with 55% female representation our region thrives on diversity cross-functional collaboration and a shared drive for progress.

About the role

Looking for an experienced & skilled Senior Category Manager who will lead the Beauty category for Benelux & Nordics
while working closely with the Head of Marketing and is someone who thrives in a high paced agile and dynamic
environment. This role will also include ownership of bringing new categories to market.
The ideal candidate has a passion for beauty new technology & consumer products and has the skillset to implementinnovative marketing & commercial strategies. This position is supported by a team of Category Manager(s)/Executive(s).

As our Senior Category Manager you will:
Category Strategy & Business Leadership

• Own the full Beauty and new category business including forecast planning and long term strategy development(volumes ranging team briefs).
• Lead category strategy compliance ensuring alignment with business goals & KPIs.
• Develop robust inbound analysis competitive insights consumer understanding and market projections toinform short/medium/long-term category vision.
• Identify and lead new category opportunities including portfolio expansion and innovation spaces.
• Own the category budget commercials and full P&L ensuring shrewd investment optimal budget structure andproactive efficiency gains.

Go-to Market (GTM) & Launch Excellence

• Lead GTM launch strategies including full rollout planning across retail and digital channels.
• Drive strategic sell-in presentations with key retailers to secure buy-in optimal launch visibility and support.
• Develop ranging and pricing strategies ensuring clear principles prioritizations and channel-specificadaptations to unlock all opportunities
• Partner with ecommerce and retail stakeholders to build strong ranging proposals and support Joint BusinessPlans.
• Empower team members to keep close track of forecasting and stock levels to ensure strategic launches as wellas business as usual is optimally de-risked pro-actively.

Commercial Planning and Joint Business Planning

• Lead the Integrated Business planning cycle forecasting and act as Portfolio Management Review owner toensure accurate demand planning and de-risked stock management while bringing in a strong commerciallyoriented mindset and approaches.
• Provide volume guidance and submission support to commercial and finance partners.
• Lead strategic Joint Business Planning with sales ensuring alignment across category channel and retailerpriorities.
• Develop the B2B strategy including excellence with Salon partners.

Brand Communications PR & Media

• Build and own the brand strategy for the category ensuring differentiation superiority and alignment with thebrand.
• Ensure seamless alignment of PR and influencer plans to category objectives.
• Collaborate with PR & Comms teams on experiential moments earned media and cultural amplification.
• Partner with the Media team to translate category vision into effective and efficient media plans.
• Drive alignment of branded content with media ensuring storytelling cohesion across paid owned and earnedtouchpoints.

Team Leadership & Capability Building

• Inspire lead and coach the category team embedding a culture of consumer insight curiosity and highperformance.
• Provide clear goals regular feedback and structured development planning.
• Build talent pipelines and succession plans to ensure organizational readiness.
• Promote efficient processes and cross-functional ways of working to maximize team and market impact.

About you

To succeed in the role we expect you to have:

• At least six years of solid marketing/category management & commercial ownership with demonstrable experience in launching new products into the market
• At least two years of having led a category independently along with full P&L ownership and delivery
• Solid experience in commercial ownership brand management including simultaneous management ofproduct marketing and communications with measurable results.
• Experience of having handled complex commercial / trading plans in partnership with multi-market / multichannel cross-functional teams
• Past experience in beauty preferred and understanding of the beauty retailer landscape is a big plus
• Proven track record of challenging the status quo and delivering innovative solutions.
• Effective communicator with strong presentation skills and the ability to influence others.
• Passion for marketing and deep knowledge of market trends.
• Past experience of having handled a team is a must.
• Marketing-based analytical skills including financial and return on investment analysis.
• Ability to plan and deliver strategic initiatives with a high willingness to learn and collaborate.
• Articulate and confident individual capable of communicating plans effectively.
• Strong team player with a positive and supportive demeanour.
  

Working policy

At Dyson our vibrant campus culture is built on in-person collaboration creativity and shared learning. Working side by side not only fuels our innovation but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment we do not offer a regular hybrid working arrangement.

Benefits

• Discount on Dyson products
• Company Pension scheme
• 29 days annual holiday plan
• Company Fitness plan
• EAP (Employee Assistance Programme)
• Life Assurance Plan
• Transportation allowance (023/km regardless of the means of transport)
• Health Insurance Medical Contribution
• Eye Examination & Computer Glasses Reimbursement

*Please note: New employees to Dyson in the Netherlands commence employment on a 12-month fixed-term basis*

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Dyson is an equal opportunity employer. We know that great minds dont think alike and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race colour religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other any other dimension of diversity.