Senior Associate
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Job Location:
Monthly Salary:
Posted on:
11 days ago
Vacancies:
1 Vacancy
Job Summary
Know the Company :
PeepalCo is a canopy for brands serving India with tailored wealth-tech products Making Money Equal for All. Founded by Ashish Singhal Govind Soni and Vimal Sagar Tiwari PeepalCos products include CoinSwitch and Lemonn. The Group is backed by blue-chip investors including Andreessen Horowitz (a16z) Tiger Global Peak XV Partners (formerly Sequoia Capital India) Ribbit Capital Paradigm and Coinbase Ventures.
PeepalCo is the brand name for our Group entity and will house all our wealth-tech brands. The largest of our brands CoinSwitch Lemonn will be housed under PeepalCo.
For more information visit: For media queries contact:
About the Role
We are on the lookout for a talented Public Relations Executive to join our fast-paced team. As a key player in our organization you will be responsible for developing and executing strategic public relations initiatives that enhance our brand visibility build positive relationships with stakeholders and drive overall business success.
What You Will Do
Strategic Communication Planning:
Devise and implement comprehensive PR strategies to promote PeepalCos mission values and products.
Collaborate with cross-functional teams to align PR efforts with overall business objectives.
Media Relations
Cultivate and maintain relationships with journalists and industry influencers to secure media coverage.
Brand Messaging:
Craft and refine our brand narrative to ensure consistent and impactful communication across all channels.
Monitor industry trends and competitor activities to position PeepalCo as a thought leader.
Increase participation in high-impact events and awards
Content Creation:
Draft compelling press releases media responses and press statements to effectively communicate our key messages.
Measurement and Reporting:
Measure and analyze brand SOV in comparison to competitors
What You Should Have
2-3 years of experience working in public relations firm or corporate communications team in a fast-paced startup
Proven experience in public relations preferably within the crypto or fintech industry.
Strong written and verbal communication skills.
Ability to think strategically and creatively to generate positive media coverage.
Experience in managing PR campaigns and events.
Familiarity with current trends
Ability to meet deadlines with accuracy
Collaborative and excelling in team spirit both internally and externally - the ability to build relationships and trust
Know how to use Microsoft office and G-suite
Life at PeepalCo
We take great pride in what we do and are committed to our mission. And we have a lot of fun while at it!
Heres how we do things at PeepalCo:
Customer-first: Thats the North Star. Everything we do is to make our users investment experience better and simplified.
Ownership: We dont sport lab coats but we experimenta lot. And we take ownership. We even have a catchphrase for this: Think big fail fast and build better.
Data-driven: The source of truth. Simple as that.
Fun: PS5 anyone Or do you prefer Foosball Or perhaps Carrom And yes our HR team has a whole list of activities: Disco nights offsites gift boxes and more!
Speaking of lists the perks and benefits are so extensive this space isnt enough. Here are a few:
Parenthood: Up to 8 months of Maternity leave and 1 month of Paternity leave
Gender Reassignment Surgery: Be the best version of you! Well support you and reimburse your medical bill.
Disclaimer: We are an equal opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better representsand resonates withthe world around us.
Required Experience:
Senior IC
Key Skills
- Business Development
- Organizational Management
- GAAP
- Accounting
- Analysis Skills
- Meeting Facilitation
- Microsoft Powerpoint
- Investment Banking
- Microsoft Excel
- Private equity
- Financial Modeling
- Writing Skills
About Company
Made in India, for Indians - CoinSwitch is India’s Simplest & Most Trusted Crypto App. Buy, Sell & Trade in Bitcoin & Altcoins At The Tap Of A Button.
