Performance Social Video Creator
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Job Location:
Jacksonville, FL - USA
Monthly Salary:
Not Disclosed
Posted on:
12 days ago
Vacancies:
1 Vacancy
Department:
Job Summary
At HC Brands we design sell and craft custom products that people care about and we ship them with pride from Jacksonville FL.
We are seeking a performance-minded social video creator who lives to make content that this role you will create native short-form videos for TikTok and Meta platforms that directly drive ecommerce revenue. This is a hands-on creative production role focused on performance video ads and not influencer content or brand-only social posting.
You will concept shoot and edit high-performing short-form video using a mobile-first workflow. Speed clarity product proof and conversion matter more than polish. Your work will not be post and hope. It will be tested promoted measured and iterated.
You will report to the Brand Experience Manager and collaborate closely with the Ecommerce Sites Team Lead and the CMO.
What youll do:
- Concept weekly batches of native short-form video angles built to sell including demos how-to problem and solution before and after social proof comparisons and objection handling.
- Produce performance creative for paid social placements across TikTok and Meta.
- Shoot mobile-first video with strong fundamentals including lighting framing clean audio clear product proof and clear storytelling.
- Edit using short-form editing tools to deliver fast-paced platform native creative with strong hooks readable on-screen text and clear calls to action.
- Produce structured creative variations including multiple hooks intros proof moments and endings so we can test and learn quickly.
- Review performance results and propose new creative angles based on what is and is not converting.
- Build paid ready assets that can run across placements without rework and can also be adapted for landing pages and product detail pages when needed.
- Stage products and coordinate simple shoot setups including props backgrounds and lighting.
- Coordinate product samples variants and shoot needs with internal production teams.
- Maintain an organized creative library including raw footage project files final exports and captions so winning creative can be reused and remixed.
- Partner with the Brand Experience Manager to stay on brand while balancing speed quality and performance.
- Collaborate with the Ecommerce Sites Team Lead to align creative to product priorities promotions and site goals.
- Stay current with TikTok and Meta creative trends formats and native storytelling styles and apply them in ways that drive conversion and not just engagement.
How We Will Measure Success:
- Sales Impact: Demonstrated contribution to ecommerce revenue through creative that converts and not just content that gets views.
- Creative Contribution to ROAS: Target 3.0 or higher return on ad spend on promoted TikTok and Meta video measured in partnership with the paid media team and adjusted based on product margin and average order value.
- Hook and Hold: Improved early retention and watch time through stronger openings and clearer structure with benchmarks set after baseline.
- Iteration Speed: Clear evidence that performance improves over time through disciplined testing and creative iteration.
- Creative Volume: Consistent weekly output of shippable videos and structured test variations.
To do well in this role youll need to have:
- Bachelors degree preferred but not required in marketing communications film and media business design or a related field.
- Recent graduates and self-taught creators are welcome. We hire for portfolio results coachability and work ethic.
- Portfolio demonstrating a short-form video you personally concepted shot and edited. Performance or paid creative proof is a plus.
- Strong concepting ability. You can generate many distinct angles for the same product without repeating yourself.
- Deep familiarity with TikTok and Meta platform trends creative formats and native storytelling patterns.
- Strong creative instinct and pattern recognition. You can spot what works and translate it into new sellable concepts.
- Comfortable with feedback loops and performance pressure.
- Ownership mindset. If something needs to be done you take initiative and execute.
- Ability to produce end-to-end content quickly from concept to shoot to edit to export to organized handoff.
- Comfort staging products and managing simple physical shoot setups.
- Strong communication and collaboration skills across ecommerce and creative teams.
- Detail-oriented but fast because speed matters.
- On-site role in Jacksonville.
The Opportunity in This Role
You will help shape how our brands show up in performance social video and help build a repeatable creative engine that directly drives ecommerce revenue. You will get clear priorities fast feedback and real performance data. You will improve quickly because results are visible and measurable.
This is hands-on work at the intersection of ecommerce and manufacturing. Your creative output will show up directly in customer trust sales performance and repeat purchase behavior. There is a strong opportunity to grow as the performance scales.
Working at HC Brands
At HC Brands we are passionate about growing our business. We are design experts. We make customization easy and we make personalization fast. We believe in winning together through collaboration curiosity passion grit accountability and pride. We prioritize taking care of our customers and our team because lasting success depends on both.
Benefits
We care deeply about making HC Brands an amazing place to work and invest a significant amount of time and energy into creating and maintaining a company culture that provides our team with a level of support while inspiring them to do their best work.
The specific benefits we offer include:
- Health dental vision and life insurance
- 8 paid holidays
- Paid time off (PTO)
- 401(k) plan with a company match on the first 5% contribution
- 16 paid hours of community service time off
- 50% employee discount on our products
Beyond the tangible benefits though:
- You will be part of a growing team whose purpose is to create a culture that underscores connections with employees customers businesses and community. While were in the business of personalization we also exist in a society where individual interactions are harder and harder to come response to this challenge weve made it our mission at HC Brands to prioritize people and relationshipsone custom order at a time. Its not just a clever blurb on our website or a catchy acronym we pass around the office. Its what we do and more importantly its who we are.
Equal Employment Opportunity
Equal Employment Opportunity has been and will continue to be a fundamental principle at HC Brands.
HC Brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
HC Brands is committed to creating and maintaining a workplace in which all employees have an opportunity to participate and contribute to the success of the business and are valued for their skills experience and unique perspectives. This commitment is embodied in the company policy and the way we do business at HC Brands and is an important principle of sound business management.
Key Skills
- Arabic Speaking
- Access Control System
- B2C
- Account Management
- Legal Operations
- Broadcast
About Company
Holmes Custom - custom rubber stamps & signs for more than 70 years! Also offering custom name tags, deskplates, engraved gifts, business gifts & personalized, monogrammed gifts.
