Head of Therapeutic Area

Job Description Summary

Job Description

Major accountabilities:

(Region/cluster/country)

• Accountable for delivering the TA sales market share and profitability to meet or exceed budget targets.
• Defines develops and oversees short and long-term strategic marketing (and sales) plans in line with regional & global marketing strategy.
• Monitors market trends sales and product performance conducts regular reviews against plans and takes corrective action as required.
• Responsible for the budget and financial performance of the unit.

(Launch and Execution)

• Lead the launch readiness strategic plan of current and future brands in the key markets/regions.
• Drive country brand performance discussion and assess excellence in execution within prioritized markets leveraging standardized KPIs across Tas.
• Active monitoring of key market events HCP insights and competitive landscape to aid creating robust strategies and tactics.
• Develop & implement a cross-functional TL (thought leader) engagement strategy for the launch of new indications
• Accountable for overall commercial budget and alignment with cross functional team.
• Build a cross-functional One Brand Plan derived market opportunity assessment stakeholders value drivers competitive assessment and integrated insights.
• Lead without direct authority a one-team cross functional mindset role-modelling clear expectations on focused prioritization for co-created with priority markets and cross functional partners.
• Continuous engagement with priority markets and Regions to provide guidance on the strategic direction and collect external insights.
• Active and influencing collaborator to pipeline teams on behalf of commercial providing input into early commercial opportunities clarify best clinical development plan that leads to optimal value.
• Provide strategic input into clinical development plan at the GPT meetings to ensure a path to commercialization for future indications and pipeline assets.
• Key member of critical strategic boards that evaluate business development opportunities assess and refine strategies and optimize LCM (eg. RDC).
• Ensure strong leadership and guidance on all commercial execution excellence requirements ICE field execution FF messaging targeting call plan etc...
• Ensure adherence to all internal external codes and ethics requirements.
• Ensures alignment to all Ethics Risk & Compliance policies and manage key processes.
• Reporting of technical complaints / adverse events / special case scenarios related to Novartis products within 24 hours of receipt.
• Distribution of marketing samples (where applicable)

Key performance indicators:

• Maximization of launch readiness and portfolio value/ growth of key assets for key markets
• Financial & Business results (Revenue growth Profitability Market share)
• Strategy/Market Focus (Resource allocation Long-term BU strategy and planning Market access effectiveness/impact Novartis market reputation)
• Operational Excellence (Delivery against development milestones Product launch success)
• People Capabilities and Management (Our Voice survey Talent development talent acquisition Culture D&I KPIs Succession Plans strength High profile turnover Code of Ethics)

Minimum Requirements:

• University Degree with Life Science education (medicine pharmacy). Postgraduate is advantage.
• Minimum 15 years successful sales and marketing experience in pharmaceutical both sales and marketing with mixed local pharmaceutical and global pharmaceutical experiences.
• At least 8 years must be in senior leadership position.
• Extensive experience in portfolio of Cardiovascular/Metabolic/Oncology.
• Ensure compliance with appropriate SOPs policies and guidelines.
• Have close engagement with multi medical association including internal medicines endocrinologist cardiologist oncologist and surgeon.
• Possesses strong understanding of market and sales strategy with extensive track record in defining planning and shaping strategies and initiatives that set direction for business unit and/or function.
• Proven successful track records in achieving sales target with entrepreneurial mindset.
• Experience involving managing financial performance P&L responsibilities.
• Experience with significant people demands track record of attracting & developing talent developing bench strengths and managing complex diverse and remote workforce (People Management & development of team).

Skills Desired