Content Specialist

Mississauga - Canada

Yearly Salary: $ 65000 - 75000

Posted on: 21 days ago

Vacancies: 1 Vacancy

Department:

Marketing Communications

Job Summary

As a Content Specialist you will play a key role in creating managing and optimizing content across owned earned and shared channels to support brand awareness customer engagement and business growth. This role requires a balance of creativity and strategy with a strong focus on delivering high-quality audience-driven content that performs across digital platforms and emerging search experiences.

About the Role

In this role you will be responsible for:

Plan write edit and publish high-quality content for digital channels including websites email blogs social media and integrated marketing campaigns

Manage day-to-day social media content execution including content planning publishing optimization and performance tracking across priority platforms

Maintain and update content and social calendars to align with product launches seasonal moments PR initiatives and marketing strategies

Optimize content for SEO and AEO (Answer Engine Optimization) ensuring content is structured to perform in traditional search as well as AI-powered and conversational search experiences (e.g. featured snippets FAQs generative search results)

Conduct content audits and ensure consistency in brand voice tone and messaging across all channels

Repurpose and adapt content into multiple formats (e.g. blog to social posts PR coverage to web and social content long-form to short-form assets)

Use analytics and platform insights to track content and social performance identify trends and recommend optimizations

Support content strategy development and ideation based on data audience insights and emerging industry trends

Act as a liaison with the PR agency supporting content coordination by:

Providing briefs background materials and brand context

Reviewing press materials for accuracy and brand alignment

Amplifying earned media across owned channels (web email social)

Collaborate with designers internal stakeholders and external writers or vendors as needed

Stay up to date on content social SEO/AEO and PR best practices platform changes and competitor activity

Ensure all content meets editorial standards accuracy compliance and accessibility guidelines

Who we are looking for:

If you have the following you may be the person we are looking for:

3-5 years of experience in content writing editing social media or digital marketing

Strong writing editing and storytelling skills with exceptional attention to detail

Experience managing or supporting brand social media channels in a professional environment

Solid understanding of SEO fundamentals and growing familiarity with AEO and AI-influenced search behaviour

Proficiency with content management systems (e.g. WordPress HubSpot or similar)

Experience using analytics tools such as Google Analytics social platform insights SEMrush or similar

Ability to tailor content for different channels audiences and stages of the customer journey

Experience working within brand guidelines and collaborating with creative and marketing teams

Comfort coordinating with external partners such as PR agencies or freelance contributors

Basic knowledge of HTML/CSS is considered an asset

University degree or diploma in Communications Marketing Journalism or a related field

Highly organized with the ability to manage multiple priorities and deadlines

Strong verbal and written communication skills

A proactive self-starter with curiosity adaptability and a passion for continuous learning

Dont meet every single requirement Thats okay. We encourage you to apply anyway. We believe in investing in potential and supporting our team members as they grow into their roles. If this opportunity excites you but your experience doesnt align perfectly we still want to hear from you.

Required Experience: